Etam is the French lingerie market leader, present in 52 countries and with more than 1200 stores worldwide. Innovation lies at the heart of Etam's strategy, which aims to constantly reinvent the customer experience by lowering the barriers between the physical and digital worlds.
The Challenge
94% of French people have a mobile phone, which makes SMS one of the most powerful channels. If it's essential to use, it's necessary to find the right partner.
Etam's strategy is based on 3 axes: innovation, digital and international. Etam was therefore looking for a partner in line with this strategy. But that's not all, as Jonathan Attali, Etam's digital and CRM director, explains: "Etam is an agile group, able to react instantly in its 450 stores and on the website. So, we needed to have a partner that can adapt quickly."
The Solution
"CM.com is perfectly aligned with Etam's strategy because we have the ability to send messages to the different countries in which we operate. CM.com offers a robust, reliable and secure solution and they are innovative. We know that by working with CM.com we are opening up new technologies and new means of communication." explains Jonathan Attali.
"CM.com's objective is to offer solutions that are as flexible and fast as possible, while maintaining the highest levels of security and data protection."Jan Saan, CTO of CM.com.
Today, several million SMS messages are sent each month to Etam's loyalty program members. "We have the ability to track the SMS delivery rate - which is close to 100% - and the repeat purchase rate we have in the webshop and in the stores. Nowadays, SMS is a profitable channel. We see that the repeat purchase rate is higher when people have received an SMS, both in number of visits and in turnover." says Jonathan Attali
At CM.com, we take care of our customers. We support more than 200 customers in France. We are working together to build the project that meets their needs and help them achieve the desired results.
"We can always count on the support of CM.com for every matter." explains Jonathan Attali.
"It is an honour to be able to support an energetic team like Etam's on a daily basis! A team that is attentive to new opportunities and always ready to innovate." Jeremy Delrue, country manager France, CM.com.
Etam uses Campaigns, Address Book and Pages from the CM.com Mobile Marketing Cloud. This Marketing Cloud is an omnichannel marketing automation tool focused on mobile, and built specifically for B2C marketers.
Collect data from multiple sources and build 360° unified customer profiles. Create segments and workflows for personalized marketing campaigns, remarketing ads, all fully compliant with current data regulations.
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