The CM.com Story
Discover how Jeroen and Gilbert revolutionized club promotions with SMS marketing, leading to the creation of CM.com. Read our blog on how it all started at Highstreet.
Dive into CM.com's leap from club messaging to a professional supplier, achieving firsts like SMS voting for Idols and Eurovision. Discover their journey of expansion and innovation.
Discover the journey of Jeroen and Gilbert as they expand their business globally. From cultural insights to innovative strategies, learn their secrets to international success.
Explore how we transformed from an SMS supplier into an integrated platform. Learn how we diversified services, from expanding into software to revolutionizing payments and ticketing.
Join us as we recount the journey to our IPO. From ringing the bell to navigating global challenges such as COVID-19, discover how resilience shaped five years of growth.
CM.com was founded in Breda, The Netherlands in 1999. Sending SMS messages to nightclub and festival visitors was the very first service, and laid the foundation for what CM.com is today. Innovation, ambition, and the desire to become an international player led to a fast-growing company.
2024: Four new Business Units help to create more focus. New AI features are launched.
2023: A year of change: CM.com shows how resilient they are. By the end of Q3 2023, the company is EBITDA positive. The launch of CM.com's Generative AI Engine shows its strengths in AI.
2022: CM.com acquires consumer AI technology company Building Blocks. The company is recognized by Juniper as leader in the CCaaS market. And CM.com partnered with Absa Cape Epic, the biggest mountain bike stage race, as the headline sponsor of the women's category.
2021: CM.com continued its strong growth and acquired PayPlaza, Yourticketprovider, Tracedock, Phos and Appmiral.
Also, the Dutch Grand Prix took place at CM.com Circuit Zandvoort in September, CM.com was there as an official event supporter and made sure the fans received the ultimate fan experience.
2020: CM.com is listed on Euronext Amsterdam, acquires Global Ticket, CX Company and RobinHQ and grows in offices, revenue and employees.
Launch of our cloud solutions: Mobile Marketing Cloud and Mobile Service Cloud. We were the first to launch RCS in Germany and the Netherlands and added WeChat Pay and Apple Pay to our platform.
CM.com becomes primary sponsor of CM.com Circuit Zandvoort.
Our mission is to make life easier, safer, and more beautiful. We firmly believe that technology exists to enhance people's lives. We want to contribute to furthering technologies that benefit society.
2019: CM.com becomes one of the main sponsors "Official Event Supporter" of Formula 1 Heineken Dutch Grand Prix.
2017: CM.com acquires payments company, Docdata Payments BV
2016: CM.com embarks on the ticketing market by acquiring Dutch TicketFlow.
Offices open up in South Africa and Hong Kong.
2015: The company grows from 120 to 160 employees. Offices open up in the UK, France, and Germany.
CM Payments is founded.
German SMS company SMS Trade is acquired.
A lot of effort has been put in this period to improve our internal processes and quality of service. We decentralized our technical platform, to facilitate the other CM countries better.
2014: Callfactory joined the CM Group. With years of experience, being part of dutch operator KPN, Callfactory brought a broad group of high end customers. An office is opened in The Hague for its employees.
2013: CM takes over and becomes the single shareholder of Paratel, an SMS subsidiary of Belgian media company VMMa.
British app developer OneSixty Mobile and Dutch SMS company SMSHosting are acquired.
Paratel and MobileWeb merge with CM.
2012: Belgian SMS company MobileWeb is acquired, as well as the SMS portfolios from Silverstreet Europe and GIN (American Motricity).
2010: The SMS portfolio and administrative subjects of Dutch mobile company Mobillion are taken over from Dutch Telegraaf Media Groep TMG.
Our vision is that mobile technology will enable people to communicate, interact, and make payments with businesses worldwide
2009: The SMS portfolio of technology company LogicaCMG is acquired.
Around the clock accessibility is required as CM grows internationally. The network operation center (NOC) is set up to monitor global messaging and payments.
2006: CMs SMS voting service is used in major radio and television shows, such as the Eurovision Song Contest.
CM premieres on Deloitte’s prestigious list of fast growing companies, Technology Fast 50.
2002: Mail SMS is introduced, a service exclusively developed and patented by CM.
2001: Major events and festivals in the Netherlands, Belgium and Luxemburg start to use CMs SMS services.
2000: The core business to send SMS notifications to club and bar visitors is developed.
1999: What now is called CM Groep is founded under the name ClubMessage by Jeroen van Glabbeek and Gilbert Gooijers in Breda, the Netherlands.
Regardless of what technology makes possible, we believe people make the difference. We believe in people. Using change to our advantage, adapt, stay agile and allow ourselves to fail and learn fast.
We’re convinced that when employees do what they enjoy, they get better at it. And then they have the most to offer customers, colleagues and CM.com.
That’s why we give everyone the opportunity to grow in a direction that he or she has the most pleasure in; in his or her own way. Because even though we’re all equal, we’re definitely not all the same. It is precisely this diversity that makes CM.com colorful.
CM.com is a fast-growing tech company. We believe in people that make the difference. And that is exactly what our bright bunch of ambitious, caring colleagues do. Every day. Together.
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