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Acquisition and retention in marketing engage platform

Oct 23, 2023 • Personalization

Decoding the Struggles of Acquisition and Retention

In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.

customer lifetime value touch points in the journey blog explain

Oct 20, 2023 • Email

What Is DMARC and How Do You Implement It?

In our digital age, email threats loom large, with phishing and spoofing becoming increasingly sophisticated. DMARC is the powerful shield that businesses and individuals need. This authentication protocol ensures email integrity, safeguarding against domain impersonation and cyberattacks. In this article, we demystify DMARC, explaining its significance in bolstering email security.

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Oct 16, 2023 • Conversational AI

Voicebots: The Emerging Force for Customer Service

Voicebots are growing in popularity and are arguably one of the biggest Customer Experience trends of the moment. But what exactly are voicebots? And how can they help your business? Discover our Conversational IVR Solution and read all about voicebots in this blog.

Oct 12, 2023 • Live

5 Ways to Supercharge Your Sponsor Revenue with an Event App

Many festivals and events struggle with limited budgets and view an event app as an unnecessary luxury. Nothing could be further from the truth; an event app doesn't have to be a cost but rather an additional revenue stream. It adds tremendous value as a digital assistant for your attendees, and on the other hand, you have an extra tool to provide sponsors and partners with much more exposure and 'stage time.' If you convince your sponsors of this, they will be more than happy to pay for it, and you won't have to worry about your budget anymore. 75% of organizers who use a strong app manage to make more money with the app than it costs them. In fact, some festivals do so well that app revenue can cover a significant portion of their entire technology budget.

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Sep 25, 2023 • Security

Combat SMS Pumping (AIT) Fraud Effectively With CM.com

In this digital era, providing the optimal customer experience means connecting and engaging with your customers online on their favorite platforms and channels. Online (automated) customer engagement and A2P (application-to-person) messaging is bigger than ever, which unfortunately also means that messaging fraud is on the rise. Artificially Inflated Traffic (AIT) fraud has become an alarming issue in the telecommunications industry, but worry not! CM.com has built the perfect safeguard feature to protect your business endeavors from AIT fraud.

Sep 25, 2023 • Personalization

The Maze of Choices

For most of us, going on vacation is the most enjoyable moment of the year. You immerse yourself in a different environment, put your work aside, and create beautiful memories with family or friends. Yet, many consumers find the orientation and booking process to be time-consuming and stressful.

Sep 22, 2023 • Chatbots

Chatbots in Action: Facebook Chatbots

In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.

Sep 21, 2023 • Ticketing

6 Methods to Encourage Your Museum or Park Visitors to Buy Their Ticket Online

In an era where online convenience is becoming the new standard, many visitors still choose to buy their tickets at the entrance. This is unfortunate, given the many advantages of online ticketing for both visitors and the museum or park itself. Think about avoiding lines, generating extra income, and gathering more information. But how can you increase the use of online ticketing? That can still be a challenge, which is why we've compiled six ideas for you.

Return form customer about chatbot and personalization

Sep 19, 2023 • Personalization

Get More Return From Your Existing Customer Base

New clients, new opportunities. Therefore, it’s understandable that many businesses prioritize acquisition. However, there is a risk to this focus. Because what about the current clientele? Investing in it as a retailer or e-commerce company and building trust, enables you to turn every existing customer into a loyal fan. Starting out, on your way to the first result? That is something that can be accomplished quickly. Yet, you already have the data and the channels in place.

Sep 18, 2023 • Personalization

Always Relevant for Every Customer: Improve Loyalty and Customer Satisfaction

A satisfied customer is a customer who stays. But how can you achieve this as a retailer or e-commerce company? How do you remain relevant to the customer? The answer lies in first-party data, directly derived from your existing customers. Use that data to offer a personalized experience every time, and you will improve customer satisfaction. And thus, you will also improve the loyalty of your existing customers, acting as a catalyst for customer lifetime value.

How the timing of the booking is relevant and can work for you with personalization

Sep 14, 2023 • Personalization

How Timing Increases the Booking Value and Improves Customer Relationships

When it comes to booking a vacation, everyone has their own habits. While one person puts together their holiday months before the departure date, another waits until the last minute. And then there’s a large group that falls somewhere in between. To engage all travelers throughout the year and maximize the relevance of your communication, it’s important to present the most suitable offers and booking information at the right time. In this article, you’ll learn how Artificial Intelligence can help you achieve this.

Sep 13, 2023 • Chatbots

Chatbots in Action: Instagram Chatbots

Every channel where customers interact with a brand offers a different experience. Among the most distinctive is Instagram. Unlike other social media apps, Instagram users scrolling through posts often feel a deeply personal connection with the sources they follow: celebrities, favorite products, and subjects they’re passionate about. It’s a community built on trusting influential people.

Sep 08, 2023 • Chatbots

Omnichannel Chatbots: Create Once, Offer Everywhere

Chatbots spent a decade-plus as a technological sideline: nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.

Sep 06, 2023 • Instant Messaging

A2P Messaging Fraud and Prevention for Businesses

Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.

Sep 06, 2023 • Security

How to Protect Your Customers Against A2P Messaging Fraud

Protecting your data, and the data of your customers, is top priority for most modern companies. And it should be! Now that A2P (application-to-person) messaging is bigger than ever, A2P messaging fraud is also on the rise. As a business, you can protect yourself against threats by implementing certain security measures, but you're not the only target. Criminals will also attempt to scam or deceive your customers! Let's take a look at the types of A2P messaging fraud your customers can face, and what measures can be taken against them.