Articles from Brechtje van Houtum

Mar 15, 2022 • Customer Experience

3 Questions to Ask to Reduce Customer Churn Rates

Struggle with high churn rates? If you’re in the utilities or telecoms industries, then you may always be looking for new ways to retain your customers in the long run. Historically, both have experienced relatively high churn rates. The telecommunications industry has an average churn rate of 30% to 35%. While the utilities market has a churn rate of approximately 30%- 35% for the U.S. market and 12-15% for European markets.

Mar 15, 2022 • Marketing

The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030

In the world of Marketing and Sales, a decade is a long time. Just ten years ago, most of us would never have imagined how disruptive technologies like social media, automated marketing tools, and mobile apps would rewrite all the rules of how we operate. As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 - and what this means for everyone working in Marketing and Sales today.

Feb 10, 2022 • Customer Experience

How The Customer Relationship Will Define Your Business Model

New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards. Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.

Jan 21, 2022 • Mobile Service Cloud

How To Create Customer Support Content That Rocks

Customer service isn’t just about solving any problems customers have, it’s about making the journey from web surfer to loyal customer as easy as possible. Having all your potential customer’s questions answered before they’ve asked them is the smartest way to do this.

Nov 22, 2021 • Mobile Service Cloud

The Seven Essential Conflict Resolution Skills for Customer Service Representatives

People typically buy from you because of your note-worthy product, service, or brand reputation. In contrast, they most frequently stop buying from you because of poor customer service.

Oct 29, 2021 • Sign

Stop Annoying Your Customers: How Digital Signing Improves Customer Experience

The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.

Live how to get to sport supporters and fix your marketing

Oct 28, 2021 • Live

How Well Do You Know Your Supporters?

Sports marketing is a fast-paced, dynamic discipline. So how do you cut through the noise and keep your supporters engaged for the long haul?

Oct 12, 2021 • Mobile Service Cloud

Chatbot vs. Live Chat: which is right for you?

Chat is quickly becoming many customers’ favorite way to communicate with brands. From getting their problems solved quickly to finding out more information about a company’s products or services, chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.

Sep 30, 2021 • Sign

The top 10 reasons to use Electronic Signatures

We've all hand-signed an agreement or contract, only to have to scan it before sending it via email or post. It's not only a time-consuming process, it's also extremely insecure. Thankfully, there's an alternative.

Sep 15, 2021 • Marketing

How to make flexibility the key to every successful marketing strategy

It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.

Return form customer about chatbot and personalization

Aug 18, 2021 • Mobile Service Cloud

7 Tips to Improve Your eCommerce Customer Experience

Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 7 ways to improve your customer service experience and retain more buyers.

Jul 09, 2021 • Chatbots

5 Tips to Build the Best Chatbot

A growing number of companies are discovering the benefits of chatbots. Unfortunately, there are also a number of pitfalls, which may prevent your chatbot from providing the most optimal experience. With the tips in this article, you'll create a successful chatbot.

Mar 10, 2021 • Chatbots

Why 2022 Is the Year to Start With a Chatbot

While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?

Aug 17, 2020 • Mobile Marketing Cloud

A/B-testing emails: 3 good reasons to start now

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!