Articles from Christel Brouwers

Dec 09, 2024 • Security

Introducing Your Customizable Verification Solution

In today's digital world, ensuring secure and convenient online interactions is more important than ever. Every business has unique needs when it comes to protecting their digital space and their customer interactions - and different needs require different solutions. That's why CM.com introduces "Build Your Own Verification" - flexible and customizable verification that can be tailored to your specific needs.

Nov 20, 2024 • Instant Messaging

Convert Customer Conversations This Christmas: 5 Use Cases

The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalized ways. Messaging channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. In this blog, we’ll explore how leveraging these channels can not only enhance customer satisfaction but also drive sales during the busiest time of the year.

Nov 12, 2024 • Authentication

Mobile Identity Services: Know Your Users

Verifying online users and accounts has become indispensable in today's business landscape. You want to know who has access to your (online) services and data, but even if you couldn't care less, rules and regulations will definitely care! Whether it's to protect yourself and your customers from harm, or making sure you abide by the local law - making sure you know who the person on the other end of the internet is, is paramount.

Nov 04, 2024 • WhatsApp

WhatsApp Business Platform: Pricing Changes in 2024 and 2025

WhatsApp Pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced some upcoming pricing changes for 2024 and 2025. Find out what those changes mean for you!

Nov 04, 2024 • Messaging

Multichannel, Omnichannel, Cross-Channel and Single Channel: What’s the Difference?

Surely, we’ve all heard the terms multichannel and omnichannel before. And sometimes even cross-channel or single channel. It seems like these terms are often used interchangeably, making it hard to understand what’s what. It is, however, very important to know the difference between these terms when talking about customer communication – because it can truly make or break the customer experience.

Sep 11, 2024 • Security

Your One-Stop-Shop for Verification Services

Securing online accounts, data and users is a must in business today. At least, if you don't want to end up as the next security breach headliner in the papers. But simply implementing a bunch of security measures isn't always enough. Loose apps and services become vulnerable for fraud, and are often cost-inefficient. That's why we now offer a one-stop-shop to safely secure your business: the Verification API.

fraud-and-simplify-verification-processes-hero

Sep 04, 2024 • Security

Prevent Text Messaging Fraud and Simplify Verification Processes With Number Verify

Customer communication via text messaging has become an integral part of the modern business landscape. In recent years however, criminals have figured out that they can abuse SMS communication to scam both your business and your customers out of data and money. But not to worry, there's a new, convenient, and fast verification method that can help secure your online accounts: Number Verify!

Jul 22, 2024 • RCS

RCS vs WhatsApp: Which is Best for Your Business?

RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly - which channel is most suitable for your business? Let's find out!

Jun 05, 2024 • RCS

Protect Your Customers from Fraud With RCS Sender Verification

Cybercrime and spam messaging is on the rise. Criminals attempt to impersonate trusted businesses in the hopes of scamming loyal customers out of their personal details, login credentials, and even banking information. This damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't? RCS Business offers verified sender profiles, helping customers identify official business accounts so they can engage with business communication with confidence.

May 15, 2024 • Instant Messaging

Unified Messaging With RCS on iOS

RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.

Apr 29, 2024 • SMS

17 SMS Customer Service Templates to Use Today

Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.

Apr 18, 2024 • Security

Secure Your Business With SMS OTPs and Alerts

In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information, and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cyber crime.

Apr 15, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

Apr 08, 2024 • SMS

How to Effectively Use SMS for Late Payments

Organizations face a significant challenge in effectively managing overdue payments and cash flow in a positive light with customers. To collect payments while keeping relationships intact and increasing engagement, SMS has emerged as a powerful, efficient and convenient tool for both businesses and customers. In this blog, we’ll explore how to effectively use SMS for late payments, highlighting its benefits and best practices.

Mar 11, 2024 • SMS

Optimize the Customer Experience with Valuable Insights and Direct Live Support via SMS

Add SMS to your contact center and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing that important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.