Articles from Christel Brouwers

Sep 06, 2023 • Security

How to Protect Your Customers Against A2P Messaging Fraud

Protecting your data, and the data of your customers, is top priority for most modern companies. And it should be! Now that A2P (application-to-person) messaging is bigger than ever, A2P messaging fraud is also on the rise. As a business, you can protect yourself against threats by implementing certain security measures, but you're not the only target. Criminals will also attempt to scam or deceive your customers! Let's take a look at the types of A2P messaging fraud your customers can face, and what measures can be taken against them.

Sep 05, 2023 • Messaging

The Software Debate: DIY, CPaaS, or SaaS?

Every business wants to communicate with its customers, whether for marketing, support, or operational purposes. But to do so, you'll need a way to get in touch with your customers- a communications platform. You can build software from scratch, integrate third-party software into your own systems, or implement new software all together. Are you still pondering the correct approach for your business? Then let's figure it below!

Aug 10, 2023 • Marketing

Introducing Facebook Marketing Messages

Social media plays a central role in modern-day customer engagement. Personalized messages on the favorite messaging platforms of your customers will skyrocket the customer experience and grow brand loyalty. Meta now introduced a new way to market to your audience: via Facebook Messenger.

Aug 07, 2023 • Authentication

Best Practices for Two-Factor Authentication (2FA)

Enhancing platform security and implementing Two-Factor Authentication (2FA) processes are crucial for organizations to protect business and customer data. However, these security measures only work when employees and customers are willing to adopt and adhere to them. So, how can your business ensure employee and customer adoption? In this blog, we'll dive into Two-Factor Authentication (2FA), its benefits and best practices to ensure adoption.

Jul 26, 2023 • Messaging

Introducing Our Global High Availability Endpoint for CPaaS

CM.com continuously innovates its enterprise-ready CPaaS (communications platform as a service) solution. The business messaging platform offers one simple connection for all channels and conversations and allows customers to connect to their end-users via their preferred channel, hassle-free.

Jul 20, 2023 • Conversational Commerce

Facebook Messenger: Popularity, Users, and Insights

Everybody has probably used (or at the very least heard of) Facebook and its communication channel Facebook Messenger. But did you know that Facebook Messenger can be of great added value for your business? Use this versatile channel to reach your audience!

Jun 29, 2023 • Payments

Smooth Payments for the Ultimate Dutch Grand Prix Experience

What is needed for the best Formula 1 Heineken Dutch Grand Prix experience? A good, fair race of course. Racers who are on top of their game? Good food and a nice cold beer? All the above are true. But there are also unseen factors that contribute to a great day at the Dutch Grand Prix. Payments during an event are seen as a given, a necessary evil perhaps, but they can truly make or break the experience for a visitor. Learn more about our Payments solutions at the Dutch Grand Prix and how they contributed to this awesome event.

Jun 26, 2023 • Mobile Service Cloud

Service Enquiries From WhatsApp Business Made Simple

WhatsApp has experienced over 60% growth year-on-year as a customer service channel. It’s growing fast, but what are the benefits of using WhatsApp Business for customer service? And how can customer service agents manage the increasing inbound enquiries via WhatsApp? In this blog, we'll discuss why WhatsApp Business benefits customer service and how to efficiently handle incoming messages with CM.com's Mobile Service Cloud.

Jun 21, 2023 • WhatsApp

How to Make the Most of WhatsApp Business Search

WhatsApp Business has continued its support for businesses with the introduction of its search functionality, WhatsApp Business Search. WhatsApp users can now easily find businesses to interact with, meaning customers can get answers faster whenever they want. But what is WhatsApp Business Search? And how can your business engage customers via the search functionality?

Jun 19, 2023 • WhatsApp

WhatsApp Business One Time Passwords: What They Are and How to Use Them.

Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know that there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on the favorite messaging channel of your customers, enhancing the customer experience and improving customer relations.

Jun 12, 2023 • WhatsApp

WhatsApp Business Platform Conversation Categories

WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!

May 19, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

Apr 06, 2023 • Authentication

Two Factor Authentication (2FA) on Different Messaging Channels

Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?

Mar 23, 2023 • WhatsApp

WhatsApp Business Platform: WhatsApp On-Premise API vs WhatsApp Cloud API

WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!

Jan 30, 2023 • RCS

Why You Need RCS to Boost Sales

RCS, or Rich Communication Services, is the latest evolution in text messaging, and it's well on its way to becoming the world's biggest messaging channel. There’s never been a better time to explore what RCS can do for your business.