Articles from CM.com

Jun 06, 2024 • CM.com

Unlock Communication Excellence With CPaaS

Diving deeper into CM.com's CPaaS approach in empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services.

Jun 05, 2024 • WhatsApp

How to get the WhatsApp Business Green Tick Badge

The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.

Sep 25, 2023 • Personalization

The Maze of Choices

For most of us, going on vacation is the most enjoyable moment of the year. You immerse yourself in a different environment, put your work aside, and create beautiful memories with family or friends. Yet, many consumers find the orientation and booking process to be time-consuming and stressful.

Return form customer about chatbot and personalization

Sep 19, 2023 • Personalization

Get More Return From Your Existing Customer Base

New clients, new opportunities. Therefore, it’s understandable that many businesses prioritize acquisition. However, there is a risk to this focus. Because what about the current clientele? Investing in it as a retailer or e-commerce company and building trust, enables you to turn every existing customer into a loyal fan. Starting out, on your way to the first result? That is something that can be accomplished quickly. Yet, you already have the data and the channels in place.

Sep 18, 2023 • Personalization

Always Relevant for Every Customer: Improve Loyalty and Customer Satisfaction

A satisfied customer is a customer who stays. But how can you achieve this as a retailer or e-commerce company? How do you remain relevant to the customer? The answer lies in first-party data, directly derived from your existing customers. Use that data to offer a personalized experience every time, and you will improve customer satisfaction. And thus, you will also improve the loyalty of your existing customers, acting as a catalyst for customer lifetime value.

How the timing of the booking is relevant and can work for you with personalization

Sep 14, 2023 • Personalization

How Timing Increases the Booking Value and Improves Customer Relationships

When it comes to booking a vacation, everyone has their own habits. While one person puts together their holiday months before the departure date, another waits until the last minute. And then there’s a large group that falls somewhere in between. To engage all travelers throughout the year and maximize the relevance of your communication, it’s important to present the most suitable offers and booking information at the right time. In this article, you’ll learn how Artificial Intelligence can help you achieve this.

Engage ecommerce peak moments within Q4 blog

May 08, 2023 • Marketing

Peak Moments in eCommerce: How to Stand Out With Your Marketing Campaigns

As marketers, we're already thinking about Q4, the busiest season of the year for many eCommerce sites. But creating effective marketing campaigns six months in advance is a challenge. How can we stay timely and relevant in a world that's constantly changing? In this blog, we'll explore ways to overcome these challenges, from standing out in a crowded marketplace to building real relationships with customers, all while working as one team! Q4 is coming, are you ready!

May 01, 2023 • Sign

Sign your Documents at the Highest Level of Security with Qualified Electronic Signature (QES).

Electronic Signature has become a must-have for companies, regardless of size or industry. Being able to request, collect and store electronic signatures in a highly secure way saves companies time, money and protects the environment. Used directly via our platform or integrated into software through our API, our Sign solution allows you to send and receive electronic signatures through several channels. So far, we were already meeting eIDAS legislation requirements for Advanced Electronic Signatures (AdES).

Engage peak moments in ecommerce end of 2023

Apr 07, 2023 • Customer Experience

Peak Moments in eCommerce: How to Keep Your Customer Service on Point

Customer service is important year-round, but the pressure is even higher when eCommerce high season is here. More orders will come in, and that means more interactions. This blog article is for all people (a.k.a. heroes) working in eCommerce customer service. At the end of this blog, you will know how to prepare and keep customer service at the best level possible. We dive into solutions and challenges that may be common but deserve your attention. Keep reading because: Q4 is coming!

Apr 06, 2023 • Marketing

Peak Moments in eCommerce: How to Prepare with Data

Now is the time to explore how you can prepare for coming high season or also called Q4 holiday season in eCommerce. After reading this article you know what data is important to analyze so you are prepared for busier times. Q4 is coming!

WhatsApp business blog with chatbot helping a lady

Jan 16, 2023 • WhatsApp

How to Use WhatsApp Business for Service Automation

The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.

Jan 12, 2023 • Trust Center

What Is Smishing and How Can You Protect Yourself Against It?

Even if you’ve never heard of “smishing” you have almost certainly been the target of this type of cyber fraud. Smishing weaponizes SMS messages to scam recipients into disclosing sensitive personal information or to unwittingly infect a mobile device with malware.

whatsapp-business-blog_image-tracking-order-updates

Jan 09, 2023 • WhatsApp

How to Use WhatsApp for Tracking and Order Updates

Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

whatsapp-business-blog_image-customer-feedback

Jan 06, 2023 • WhatsApp

Collect Customer Feedback With WhatsApp Business

Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.

Jan 04, 2023 • Trust Center

Tips to Help Prevent Fraud in SMS and Voice Traffic

With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.