Articles from CM.com

Jan 26, 2018 • Marketing

How to Choose Between Short Code or Long Number? The 5 Main Differences

Getting your own short code or long number means making it much easier for you to communicate with your target audience. But should you choose a short code or a long number? This depends on the purpose of your communication as well as your target audience. Find out which to choose in this comparison between short and long codes.

Dec 19, 2017 • Trust Center

GDPR: IT security and data protection at CM

2018 will bring some major changes in the legal landscape. One of these changes is the General Data Protection Regulation (GDPR), which comes into effect on May 25th 2018.

Oct 23, 2017 • SMS

RCS Is Taking Over the World of SMS. Or Is It?

The next big thing in mobile communications: Google’s RCS promises to upgrade messaging with popular chat features. It is even said that RCS will replace SMS as the new interactive messaging service. But does RCS really mean the end of SMS?

May 11, 2017 • Platform

Introducing Texter: a new way of testing your SMS routes

On May 4th, we’ve introduced a completely new way of testing global SMS delivery and SMS routes. Now, you can guarantee the quality of messaging routes without having to deal with fake DLR’s, grey routes and white listed test nodes. That’s because CM’s Texter tests the reliability of messaging routes with live nodes.

Apr 05, 2017 • SMS

Sending International SMS - Country-Specific Rules

SMS is an effective way to instantly reach people all over the world but is comes with a wide range of national habits, restrictions and options. Our international colleagues explain what (not) to do if you want to target consumers in their region. Here is their advice for international SMS.

SMS Gateway Comparison: The Search For The Perfect Operator

Mar 08, 2017 • SMS

SMS Gateway Comparison: The Search For The Perfect SMS Provider

If you are sending large volumes of SMS messages, an SMS gateway operator will help you to organise and manage your processes. But what makes a good gateway? What does it need to do to stand out from the crowd? What makes an SMS gateway operator stand out from the crowd and how can you choose the right one for your long-term use?

Mar 08, 2017 • SMS

How to Convince Consumers in a Maximum of 160 Characters?

Most marketers use SMS to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?

Oct 19, 2016 • Messaging

Timing Is Key: When Is the Best Time to Reach Your Audience?

Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?

Oct 13, 2015 • SMS

How to Send Personalized SMS Messages Using Excel

Personalizing the contact you have with your customers is very important. It shows dedication, you have prepared a personal message, especially for him or her.

Jul 23, 2014 • SMS

How to Format International Telephone Numbers?

Sending SMS messages is easy, although there are some details that need attention. There is, for instance, quite some confusion in how to format telephone numbers correctly.