previous icon Back to blog
Nov 04, 2020
3 minutes read

How to Start With WhatsApp Business Interactive Buttons

We have been waiting for the button feature since the launch of the WhatsApp Business Platform, and this is the first step to start using them! WhatsApp released the Interactive Button Templates, which provide you as a company with the opportunity to add buttons for quick replies or call-to-actions. Buttons are key to creating a frictionless customer journey, and we will explain to you why they are so important and how you can use this new feature.

WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates and can now be enriched with interactive buttons.

It’s All About Improving Your Customer Experience

The new interactive buttons can help to make customer interactions faster and simpler. You can now start an easy chat by using buttons to guide the logical conversation flow. This will help automate your internal process and limit misunderstandings with pre-defined answers.

Why are WhatsApp buttons so valuable

  1. It creates clear options for your customer to choose from. Which helps define faster journeys to the right answers.
  2. Fewer mistakes are made when offering clear options, and this is easier to interpret for a chatbot.
  3. It simplifies conversational flows.
  4. It is the same for all WhatsApp Business Accounts, so it offers a consistent way of showing options.

Can’t wait to try them out, login here or check out our API docs.

Two Ways to Use the New WhatsApp Business Buttons

Call-to-action buttons (CTA-URL)

CTA buttons come in three options. Using a static URL, you can give direct access via a single click to your website. You can also set up the button to visit a dynamic website, your customer is then directed to a personalized website. Finally, you can use it to call a predefined phone number.

Quick replies

Using buttons for quick replies can be used in many use cases like reservation confirmation, checking phone credit, balance checks, ordering services, and more. This option allows you to create up to three buttons for your customer to choose from.

Rich Features Already Available in Templates

You can use rich media in the header of your templates and add buttons, you are the one that makes the choice! This gives you extra opportunities: your Message Template can combine text and be enriched with emojis, URLs, Images, PDFs, or videos. Easily send out your next workout update or even share a preview of your menu!

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.

Start With Interactive WhatsApp Templates!

We have made it really easy: you can request your Interactive Button Templates for WhatsApp directly in Channels in your CM.com dashboard.

We can't wait to see what you will create to give your customers the best experience, or how you will optimize your flow! Looking for more information? Read our Starter Guide to WhatsApp Message Templates & Buttons for more inspiration.

Learn All About WhatsApp Business Platform

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

whatsapp pricing
Nov 04, 2024 • WhatsApp

WhatsApp Business Platform: Pricing Changes in 2024 and 2025

WhatsApp Pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced some upcoming pricing changes for 2024 and 2025. Find out what those changes mean for you!

whatsapp-business-blog_image-deals-offers
Sep 11, 2024 • WhatsApp

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that peak sales periods like Black Friday and the Holiday Season can be something of an overwhelming experience for consumers around the world. Feeling overwhelmed by irrelevant information from companies that doesn't match their personal needs and desires, it's no surprise people might want to switch off their phones, radios, and televisions, tuning out all forms of marketing until the sales peak season is over. As an eCommerce player, you should always be looking to avoid this by diversifying and personalizing your marketing strategy in a way that suits your customers needs and sensibilities.

WhatsApp RCS
Jul 22, 2024 • RCS

RCS vs WhatsApp: Which is Best for Your Business?

RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. But what features do both channels have? What sets them apart? And more importantly - which channel is most suitable for your business? Let's find out!

WhatsApp Pay
Jun 05, 2024 • WhatsApp

How to get the WhatsApp Business Green Tick Badge

The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.

Protect Your Customers from Fraud With RCS Sender Verification
Jun 05, 2024 • RCS

Protect Your Customers from Fraud With RCS Sender Verification

Cybercrime and spam messaging is on the rise. Criminals attempt to impersonate trusted businesses in the hopes of scamming loyal customers out of their personal details, login credentials, and even banking information. This damages the trust between customers and businesses. How can you tell which messages are legit, and which ones aren't? RCS Business offers verified sender profiles, helping customers identify official business accounts so they can engage with business communication with confidence.

Unified Messaging With RCS on iOS
May 15, 2024 • Instant Messaging

Unified Messaging With RCS on iOS

RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.

hero-17-sms-customer-service-templates-to-use-today
Apr 29, 2024 • SMS

17 SMS Customer Service Templates to Use Today

Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.

engage-platform-effect-customer-service
Apr 22, 2024 • CM.com

Happy Clients, Happy Agents: the Platform Effect in Customer Service

As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalized service, long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organization and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.

WhatsApp New Policy
Apr 15, 2024 • WhatsApp

Quality Customer Engagement With WhatsApp Business Platform

We all want to get our brand messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with (potential) customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.

Is this region a better fit for you?
Go
close icon