Tag "Instant Messaging"

Jun 09, 2022 • Instant Messaging

Scale Your Business Communications With an SMS API Integration

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Jun 02, 2022 • Instant Messaging

Why SMS Is Just as Relevant as Ever

When the first text was sent in December 1992, no-one would have predicted how popular SMS would become. In 1993, Nokia introduced its first mobile phone with an SMS feature, but owning a mobile phone was still relatively unusual. Fast forward through the next decade and SMS’s popularity exploded, with the lack of full keyboards on the handsets of the time being overcome with linguistic innovations such as ‘textspeak’.

Jun 01, 2022 • Instant Messaging

How to Choose Between Different Messaging Channels?

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

May 30, 2022 • Instant Messaging

An Intro to RCS Messaging for Marketers

How can your business use RCS Bussiness Messaging for marketing campaigns? Discover how RCS can help your brand share interactive content, engage with customers and increase brand engagement.

Push Notifications Vs. SMS: How to Deliver Your Message

May 02, 2022 • Instant Messaging

Push Notification Vs. SMS Message: What's the Difference?

SMS messages are electronic messages sent between phones while push notifications are brief alerts triggered by an application. Learn when to use each to maximize the reach of your message.

How to Get From One-Way Messaging to Two-Way Messaging?

May 01, 2022 • Instant Messaging

Are You Still One-Way Messaging? There Is Another Way

Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.

Dec 08, 2021 • Instant Messaging

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

Aug 31, 2021 • Instant Messaging

Conversational Channels Are No Longer Optional

Setting up a conversational messaging strategy is no longer optional for your business. Customers want to talk - but on their schedule, not yours. Responding in real time, on their preferred conversational channel, used to be a nice-to-have for businesses; now customers expect it.

Jul 14, 2021 • Instant Messaging

Instagram for Businesses: Connect, Engage and Support Your Customers on Instagram Via API

With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.

Jul 14, 2021 • Instant Messaging

WhatsApp Business: More Types of Proactive Messages Now Available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

Jun 03, 2021 • Instant Messaging

Everything Businesses Need to Know About Integrating Instagram Messaging via API

During the annual F8 conference, Facebook announced the roll-out of their Messenger API to support Instagram Messaging. In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging! The API allows businesses to manage all messages initiated by people at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.

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Jan 13, 2021 • Instant Messaging

17 Ways Business Messaging Enhances Your Customer Satisfaction

The ease of communication between businesses and consumers weighs heavily on customer service. Emerging technologies offer numerous possibilities to start conversations with your customers. Conversational channels such as WhatsApp and Facebook Messenger are increasingly being used by companies to engage with customers. But how can you use these channels? To get you up to speed, we share some proven examples. Get inspired and enhance your customer experience today.

Nov 04, 2020 • Instant Messaging

How to Start With WhatsApp Business Interactive Buttons

We have been waiting for the button feature since the launch of the WhatsApp Business Platform, and this is the first step to start using them! WhatsApp released the Interactive Button Templates, which provide you as a company with the opportunity to add buttons for quick replies or call-to-actions. Buttons are key to creating a frictionless customer journey, and we will explain to you why they are so important and how you can use this new feature.

Aug 21, 2020 • Instant Messaging

WhatsApp Sandbox: 3 Easy Ways to Start Testing and Developing

Do you want to start testing and developing your WhatsApp Business solution and flow without waiting for your WhatsApp Business Account to be approved? This is now possible with our WhatsApp sandbox testing environment.

Jan 22, 2019 • Instant Messaging

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales.