Tag "Instant Messaging"

Nov 06, 2018 • Instant Messaging

Do You Think SMS is Dead? Guess Again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Nov 06, 2018 • Instant Messaging

RCS: Busting the 5 Biggest Myths

You have probably heard the buzz around RCS. Rich Communication Services is the proclaimed follow-up of SMS and will enable companies to engage in rich conversations with their customers, without relying on third party messaging applications. Even though RCS is currently being deployed all around the world, there are still some mysteries surrounding this channel. Let’s have a look at the 5 biggest myths.

Oct 19, 2016 • Instant Messaging

Timing Is Key: When Is the Best Time to Reach Your Audience?

Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?