Tag "Marketing"

Mobile Marketing Cloud conversational marketing blog

Mar 21, 2023 • Marketing

Engagement where it matters: the CM.com take on conversational marketing and how it’s changing

Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?

Jan 11, 2023 • Marketing

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

Oct 25, 2022 • Marketing

Personalization in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.

Sep 15, 2022 • Marketing

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.

Sep 07, 2022 • Marketing

Email Marketing: 5 Winning Email Campaign Strategies For Growth

What methods do you know for reaching and engaging your customers? SMS, WhatsApp, social channels, email marketing... the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.

Aug 30, 2022 • Marketing

9 Top Marketing Use Cases for Voice Campaigns

What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.

Aug 25, 2022 • Marketing

Why You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Jun 28, 2022 • Marketing

Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.

Jun 24, 2022 • Marketing

Do You Want an Open Rate of 98% For Your Marketing Campaigns?

The success of any marketing campaign rides on your open rate. If no one opens your marketing content, then generating new business will become futile. But what channel is the best performer when it comes to getting eyes on your brand?

Jun 16, 2022 • Marketing

How to Get More Leads With SMS and Email Marketing

If you use SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyze the results. But how do you improve that message for better results the next time you send out your SMS or Email?

Jun 13, 2022 • Marketing

SMS Marketing Use Cases for B2B to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

May 31, 2022 • Marketing

How Much Data Are You Missing?

According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail & eCommerce industry, where attribution data is one of the most vital components of maximizing customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.

Mar 15, 2022 • Marketing

The Top 5 Skills That Every Marketing & Sales Professional Will Need in 2030

In the world of Marketing and Sales, a decade is a long time. Just ten years ago, most of us would never have imagined how disruptive technologies like social media, automated marketing tools, and mobile apps would rewrite all the rules of how we operate. As we look forward to the changes that lie ahead, we want to share our vision of what things might look like along the way to 2030 - and what this means for everyone working in Marketing and Sales today.

Feb 22, 2022 • Marketing

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Sep 15, 2021 • Marketing

How to make flexibility the key to every successful marketing strategy

It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.