Tag "Marketing"

Aug 12, 2021 • Marketing

How Apple’s iOS 15 Update Will Change Email Marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Jun 24, 2021 • Marketing

How to Ensure a Smooth Candidate Experience Without (Digital) Hurdles

Over the past decade, many organizations have set themselves the task of putting the customer first. But despite the battle for new talent, this principle doesn’t determine how to think and act during recruiting. Process digitization might help to turn the backlog into an advantage.

Dec 30, 2020 • Marketing

9 Mobile Marketing Mistakes to Avoid in 2022

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2022.

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Jun 17, 2019 • Marketing

3 Creative uses of the WhatsApp Business solution: engagement & interaction

There’s no denying the popularity of WhatsApp as a communication channel for consumers. But just how can you put WhatsApp to use to engage with them? Check out these creative campaigns that Hellmann’s, X-Travel and Absolut launched. This will surely help tap into your creativity for an engaging campaign with your own WhatsApp Business account.

Jan 22, 2019 • Marketing

The 80/20 rule: Who are your loyal customers?

The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales.

Nov 06, 2018 • Marketing

Go Beyond 160 Characters in SMS Marketing

Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.

Nov 05, 2018 • Marketing

GDPR for Mobile Marketing? How to Get Your Consent Right

Is May 25th, 2018 – the day the GDPR went into effect – a day you don’t particularly like to look back on? Many companies still believe it is difficult to be GDPR compliant when sending out marketing messages to customers. Quite a pity, because being GDPR-compliant can be quite easy, using this practical guide.

Jan 26, 2018 • Marketing

How to Choose Between Short Code or Long Number? The 5 Main Differences

Getting your own short code or long number means making it much easier for you to communicate with your target audience. But should you choose a short code or a long number? This depends on the purpose of your communication as well as your target audience. Find out which to choose in this comparison between short and long codes.

Apr 05, 2017 • Marketing

Sending International SMS - Country-Specific Rules

SMS is an effective way to instantly reach people all over the world but is comes with a wide range of national habits, restrictions and options. Our international colleagues explain what (not) to do if you want to target consumers in their region. Here is their advice for international SMS.

Mar 08, 2017 • Marketing

How to Convince Consumers in a Maximum of 160 Characters?

Most marketers use SMS to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?