Tag "Messaging"

Jul 05, 2022 • Messaging

How to Optimize Customer Relations via Instagram's Direct Messages

Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.

Jun 27, 2022 • Messaging

The Benefits of A2P Messaging for Business

Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) is one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it’s probably touched your life several times in the last week alone. Let’s see why A2P remains relevant as a messaging technology today.

10 applications of SMS gateway within one company

Jun 15, 2022 • Messaging

10 Applications of an SMS Gateway Within One Company

Login codes for access to the cloud, SMS reminders for meetings, birthday greetings, voting during MT-meetings. The ways to use SMS within one company using our SMS gateway are countless! Here, you’ll find examples of 10 frequently used SMS applications within a single company.

Jun 13, 2022 • Messaging

SMS Marketing Use Cases for B2B to Build Your Business

You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.

Jun 09, 2022 • Messaging

Scale Your Business Communications With an SMS API Integration

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Jun 02, 2022 • Messaging

Why SMS Is Just as Relevant as Ever

When the first text was sent in December 1992, no-one would have predicted how popular SMS would become. In 1993, Nokia introduced its first mobile phone with an SMS feature, but owning a mobile phone was still relatively unusual. Fast forward through the next decade and SMS’s popularity exploded, with the lack of full keyboards on the handsets of the time being overcome with linguistic innovations such as ‘textspeak’.

Jun 01, 2022 • Messaging

How to Choose Between Different Messaging Channels?

There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?

May 30, 2022 • Messaging

An Intro to RCS Messaging for Marketers

How can your business use RCS Bussiness Messaging for marketing campaigns? Discover how RCS can help your brand share interactive content, engage with customers and increase brand engagement.

How to Get From One-Way Messaging to Two-Way Messaging?

May 01, 2022 • Messaging

Are You Still One-Way Messaging? There Is Another Way

Customer messaging doesn’t have to be one-way. With two-way messaging, marketing becomes a conversation rather than a broadcast. When you can communicate with customers as equals, you can fully understand what they want from your brand, and that’s about as valuable as data gets.

Jan 05, 2022 • Messaging

The Strategy of Customer Service Channels for eCommerce

The next time you walk into your favorite brick-and-mortar clothing store, try noting the number of service interactions you encounter in a single visit. You won't get a similar experience online. It's time for multichannel retailers to reimagine the customer experience in a digital setting. Think — immersive, personalized experiences that grab shoppers' attention.

Nov 30, 2021 • Messaging

How to Make Your SMS Strategy Succeed

So you wish to set up a SMS strategy for your business? Not a bad idea, considering the 5.1 billion people around the world who are subscribed to mobile services. That's a whopping 67% of the global population within your reach with this powerful communication tool.

Jul 14, 2021 • Messaging

WhatsApp Business: More Types of Proactive Messages Now Available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

Jun 24, 2021 • Messaging

How to Ensure a Smooth Candidate Experience Without (Digital) Hurdles

Over the past decade, many organizations have set themselves the task of putting the customer first. But despite the battle for new talent, this principle doesn’t determine how to think and act during recruiting. Process digitization might help to turn the backlog into an advantage.

Dec 30, 2020 • Messaging

9 Mobile Marketing Mistakes to Avoid in 2022

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2022.

Aug 19, 2020 • Messaging

7 Tips to Choose the Right CPaaS Provider

At the heart of any CPaaS provider, you’ll find one common theme – APIs. In this article were going to have a look at how to choose the right CPaaS vendor and what are some key characteristics that define a good CPaaS provider. We've bundled them into 7 practical tips, so they're ready to use.