Tag "SMS"

Aug 05, 2021 • SMS

Opt-In Policies for SMS: How to Stay Compliant

Getting permission to text your customers is one of the first rules of SMS marketing. Opt-in text messaging protects consumers by reducing unwanted spam and ensuring they only receive texts from businesses they actually want to hear from. Today we’ll go over why opt-in text messaging is required for SMS compliance and how to use SMS opt-in policies to obtain legal permission to text your customers.

Nov 06, 2018 • SMS

Do You Think SMS is Dead? Guess Again!

SMS is something we all know. It has been part of our lives for decades. Therefore, SMS might come across as old, but it has found a renewed purpose. It might potentially change the way we text forever. Let’s see how we get to SMS 2.0.

Nov 06, 2018 • SMS

Go Beyond 160 Characters in SMS Marketing

Mobile marketing no longer limits you to 160 characters. You can now increase conversion and customer engagement via mobile. Go beyond the 160 characters limitation of SMS and add a rich mobile landing page. Learn just how mobile offers more opportunities than you might expect with our 7 secrets to successful SMS marketing campaigns.

Nov 06, 2018 • SMS

RCS: Busting the 5 Biggest Myths

You have probably heard the buzz around RCS. Rich Communication Services is the proclaimed follow-up of SMS and will enable companies to engage in rich conversations with their customers, without relying on third party messaging applications. Even though RCS is currently being deployed all around the world, there are still some mysteries surrounding this channel. Let’s have a look at the 5 biggest myths.

Apr 19, 2018 • SMS

How to Choose the Right SMS Gateway API? Direct Operator Connections

When choosing an SMS Gateway API, direct operator connections are important to consider. For the highest delivery speed and ratio, direct connections to your customers’ operators are crucial.

Apr 03, 2018 • SMS

What Does 24/7 monitoring of the SMS Gateway API Mean?

When you use an SMS Gateway, you'll want to rely on it that this gateway delivers all messages in time. Also, data protection plays a key role in whether or not you can trust a provider with your business-critical or privacy-sensitive messages. When sending SMS notifications over our SMS gateway, you can completely rely on 24/7 monitoring and security to handle this with the utmost care. But what exactly does this mean for you?

Jan 26, 2018 • SMS

How to Choose Between Short Code or Long Number? The 5 Main Differences

Getting your own short code or long number means making it much easier for you to communicate with your target audience. But should you choose a short code or a long number? This depends on the purpose of your communication as well as your target audience. Find out which to choose in this comparison between short and long codes.

Oct 23, 2017 • SMS

RCS Is Taking Over the World of SMS. Or Is It?

The next big thing in mobile communications: Google’s RCS promises to upgrade messaging with popular chat features. It is even said that RCS will replace SMS as the new interactive messaging service. But does RCS really mean the end of SMS?

Apr 05, 2017 • SMS

Sending International SMS - Country-Specific Rules

SMS is an effective way to instantly reach people all over the world but is comes with a wide range of national habits, restrictions and options. Our international colleagues explain what (not) to do if you want to target consumers in their region. Here is their advice for international SMS.

SMS Gateway Comparison: The Search For The Perfect Operator

Mar 08, 2017 • SMS

SMS Gateway Comparison: The Search For The Perfect SMS Provider

If you are sending large volumes of SMS messages, an SMS gateway operator will help you to organise and manage your processes. But what makes a good gateway? What does it need to do to stand out from the crowd? What makes an SMS gateway operator stand out from the crowd and how can you choose the right one for your long-term use?

Mar 08, 2017 • SMS

How to Convince Consumers in a Maximum of 160 Characters?

Most marketers use SMS to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?

Oct 19, 2016 • SMS

Timing Is Key: When Is the Best Time to Reach Your Audience?

Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?

Oct 13, 2015 • SMS

How to Send Personalized SMS Messages Using Excel

Personalizing the contact you have with your customers is very important. It shows dedication, you have prepared a personal message, especially for him or her.

Jul 23, 2014 • SMS

How to Format International Telephone Numbers?

Sending SMS messages is easy, although there are some details that need attention. There is, for instance, quite some confusion in how to format telephone numbers correctly.