Back to blog
The way it works is fairly simple: WhatsApp has developed an extra feature that allows you to send messages to your customers featuring services and products that they might like. They can request those products or you can personalize things based on what you think will be of interest to them. You can customize these messages to suit the buying patterns of each individual consumer and bring their favorite products directly to them.
Why You Should Be Using WhatsApp to Let Customers Know About Products
Firstly, research has shown that 68% of adults are more likely to buy from a business that they can message directly. For this reason, brands are constantly on the lookout for new ways to improve dialogue and overall communication with customers by using social messaging platforms and technology such as chatbots and virtual assistants. The immediate, one-to-one, personalized communication channel offered by WhatsApp Business allows customers to interact with the company on their terms on a platform that they’re all familiar with.
On top of this, the WhatsApp open rate of 98% and click-through rate of 45-60% are absolutely gigantic in comparison to other messaging channels, meaning that consumers are considerably more likely to engage with the Product Messages that you send them.
In short, by tailoring your Product Messages towards the needs and buying patterns of your clients and using the chatbot to offer them a quick, automated and efficient way to buy the products that they like, you’ll increase your rates of conversion and leave your customers feeling much more satisfied with the service on offer.
What Do WhatsApp Product Messages Look Like and How Do They Work?
WhatsApp Product Messages are interactive message features for WhatsApp Business. These Product Messages will allow you to showcase and share your products and services directly in the app, making it easier for your customers to view your products and take orders. You'll be able to convert those conversations!
There are two types of Product Messages: multi-product and single-product messages. As the name suggests, multi-product messages allow you to showcase multiple products and/or services. Single-product messages showcase a single product item from the business’ inventory. Great for a personal customer experience when you already know what your customer wishes to buy.
So what do these Product Messages look like in practice? Picture this scenario: You're engaging with your customer over WhatsApp, either through customer support, click-through ads, or via a Promotional Message. Within this conversation, you can send a personalized message regarding something (product or service) that you think will interest them. The customer then has the option to learn more about the offer. They can do so by asking questions about the products, services or brands that have caught their interest. A chatbot can provide them with automated responses with more information, helping them make a decision about what they want to do. When the customer is convinced that they like what they see, they can place an order and even check out without having to leave the comfort of the chat. It’s all part of one seamless, efficient experience on their communication channel of choice.
From a customer's point of view, the personalized nature of these messages is both practical and reassuring, as they know that the offers that they’re receiving are relevant to their needs and buying patterns. The fact that it’s on one of the world’s biggest communication platforms also reduces the possibility of messages being lost in the middle of other offers, as can sometimes happen with other channels.
From an online brand's point of view, Product Messages provide you with a simple yet innovative way to showcase and share your products and services directly in the app, making it considerably easier for customers to view your products and place orders in real time.
If you're looking for a way to boost sales and streamline your service while saving yourself a considerable amount of time and money, we at CM.com can make that happen by getting you started with one of the world's biggest mobile messenger apps. WhatsApp Business Platform offers you a simple and effective way to bring your eCommerce business up to date with the demands of today's online marketplace, while also providing your customers with an innovative and efficient service that will surpass their expectations.
