Conversational Messaging: Why Customer Demand It and Why Businesses Need It.
Customer engagement today happens on a variety of online channels. Whether it’s person-to-person messaging, reassuring notifications, or a helpful chat window, each one is an opportunity to strengthen the relationship: to attract, engage, interact, and convert customers.
In this guide you’ll see how using the most relevant channels can do the same for you— with stories and strategies for assessing your needs, evaluating each conversational channel, and getting started on implementation.