Imagine this: You're in search of that perfect gift – the kind that's uniquely personal and will light up the faces of your loved ones. Well, that's where YourSurprise steps in – the ultimate destination for personalized gifts that bring that extra special touch. YourSurprise has become the leading provider of personalized gifts featuring photos and text, catering to both the consumer market and B2B. The wide array of options and lightning-fast delivery make exceptional customer service an integral part of the entire customer journey, elevating the overall experience.
Meet YourSurprise, originally rooted in the charming town of Zierikzee, but now making waves worldwide. As they've grown, they've recognized the importance of delivering prompt and friendly customer service. Thanks to the advanced engagement platform from CM.com, YourSurprise has a central hub to connect with customers through every channel imaginable – whether it's over the phone, social media, chat, or WhatsApp. Their mission? Ensuring your interaction is personal and seamless, from the very beginning till the end.
"Almost three-quarters of customer interactions occur during the pre-sale phase. The customer service team sometimes even assists in selecting the perfect gift. This interaction is highly personal. That's why we aim to be easily accessible," says Kirsten Bravenboer, Customer Service Team Lead at YourSurprise. "Our contact information isn't hidden away on our website; it's 'in your face' and readily available." Whenever possible, customers are contacted proactively and personally. The agents position themselves as personal 'gift helpers'. Even in the web widget, there's a photo of the agent, fostering an immediate connection. Additionally, they pay close attention to current cues to enhance the customer experience. "For instance, if a customer orders a gift for a specific birthday, we tailor the conversation accordingly. Personalization isn't just about our products; it's definitely ingrained in our customer service."
YourSurprise has those hectic moments, like when everyone's on the lookout for the ultimate holiday gift. During these moments, exceptional customer service takes center stage. The AI-powered chatbot Gifty handles numerous common queries, allowing live agents to focus on more complex or personalized questions, even amidst high workloads. This approach scales customer service while preserving personalized contact and quality. Maintaining that personal touch is paramount. For customer service agents, efficiency improves. When a question is transferred by the Gifty chatbot, they have all the information at a glance. Not just customer data and prior conversations from all channels, but also information from the chatbot conversation. The engagement platform not only contributes to a clearer overview, but it also supports live agents in assisting customers as efficiently and effectively as possible. Thanks to AI-driven answer suggestions from the Generative AI Engine, responses can be generated more quickly and easily, in the unique tone of voice and in more languages than an agent is proficient in.
"For us, it's essential that all communication – whether it's a call, email, chat, social media, or WhatsApp – is managed from a single environment."
Kirsten Bravenboer, Customer Service Team Lead YourSurprise
"Gifty, our chatbot, helps manage common questions, allowing live agents to focus on personalized advice. This way, we can swiftly address any inquiry, even during December, our busiest month."
Anne-Louise, Junior Conversation Designer YourSurprise
Transparency is paramount. Customer service goes beyond assisting with gift choices or handling post-purchase concerns. Throughout the entire customer journey, YourSurprise's team of 35 agents remains actively engaged. "This means that, for instance, we reach out to customers ourselves if we identify that an order has encountered delays in our production process or during transportation due to external factors. Transparency and honesty are the foundations of our customer interactions," explains Kirsten.
Customers truly value this level of engagement and transparency. Agents frequently receive praise for their exceptional service. Moreover, a global customer survey yielded an NPS score of 70. While YourSurprise is content with this, they continuously seek opportunities for improvement. Maintaining customer service involvement throughout the entire customer journey also yields significant benefits for YourSurprise. "We see the role of agents gradually shifting towards sales support. Our agents guide customers better in their journey. In cases where products can't be delivered, we notice that agents focus on replacement rather than cancellation. This prevents order loss, revenue loss, and the customer still receives effective assistance."
Looking to enhance your customer service but unsure where to start? Discover what we offer for customer service teams or discuss your challenges with one of our experts.
YourSurprise uses Mobile Service Cloud to communicate with customers across all channels from a single platform. From phone calls and live chat to social media and WhatsApp.
To automate tasks while maintaining a personal touch, YourSurprise built chatbot Gifty with Conversational AI Cloud. It smoothly hands over to a live agent in Mobile Service Cloud.
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