The hospitality industry is different from other industries, because the customer experience is thé product. Success is achieved by consistently delivering an excellent customer experience. This is challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital- and physical service are intertwined, with fast and intelligent (self) service at its core. In this blog, we share the 8 hottest topics in the hospitality industry. Some of them are accelerated due to COVID-19, but they're all just as relevant.
Has your business made the shift to using esignatures yet? If you’re curious about the benefits of electronic signatures for your business, you’ve come to the right place. In this blog, we’ll share the benefits of esignatures — plus everything you need to know about CM.com’s electronic signature product.
Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.
Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.
Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.
Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.
While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?
With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.
A growing number of companies are discovering the benefits of chatbots. Unfortunately, there are also a number of pitfalls, which may prevent your chatbot from providing the most optimal experience. With the tips in this article, you'll create a successful chatbot.
Are voicebots the future of customer service? Many believe so. At the very least, you should consider it. We believe in an omnichannel future of customer service. Make sure you are reachable; on the channel your customer prefers. In this article, we'll show you why a voicebot can also improve your customer service.
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