Tag "Mobile Marketing Cloud"

Feb 14, 2022 • Mobile Marketing Cloud

A/B-testing emails: 3 good reasons to start now

When setting up email campaigns, it is tempting to rely on your intuition to predict what makes readers open your e-mail and click-through. However, basing marketing decisions on assumptions might not always lead to the best results. Rather than relying on guesses, you’re better off by running an A/B-test. In this blog, we will explain what A/B-testing is and why you should run tests on your email campaigns by giving you 3 reasons to start right away!

Jan 25, 2022 • Mobile Marketing Cloud

Why Is Omnichannel Marketing Important for Retail & eCommerce?

Your customers are already used to an omnichannel experience as each of them have their own favourite messaging channels. But is your eCommerce business flexible enough to reach the customers on their preferred channels? Having a strong omnichannel strategy is crucial for any eCommerce and retail brand. Read on to know more about the most essential conversational channels for your business and understand how you can deliver a consistent experience across every channel.

Dec 16, 2021 • Mobile Marketing Cloud

How Apple’s iOS 15 Update Will Change Email Marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Sep 27, 2021 • Mobile Marketing Cloud

How to make flexibility the key to every successful marketing strategy

It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behavior or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.

Jul 25, 2021 • Mobile Marketing Cloud

8 Hot Topics in Hospitality

The hospitality industry is different from other industries, because the customer experience is thé product. Success is achieved by consistently delivering an excellent customer experience. This is challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital- and physical service are intertwined, with fast and intelligent (self) service at its core. In this blog, we share the 8 hottest topics in the hospitality industry. Some of them are accelerated due to COVID-19, but they're all just as relevant.

Jul 15, 2021 • Mobile Marketing Cloud

5 Tips to Optimize Your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of the smartphone. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customers’ satisfaction.

Jul 15, 2021 • Mobile Marketing Cloud

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.

ultimate-omnichannel-customer-experience

Jul 15, 2021 • Mobile Marketing Cloud

Why is mobile marketing important?

Until recently, we talked about digital marketing as if it were distinct from marketing as a whole. These days, we tend to assume that the vast majority of marketing activity will at least have a digital element to it. The same applies to mobile marketing. We talk about it as a separate discipline from other forms of marketing, but effective modern marketing must have a mobile element to succeed.