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Mobile Marketing Cloud

Convert Customers with Omnichannel Campaigns

A campaign builder to easily create and automate marketing campaigns across all channels and interactions

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Remove Platform Silos

Say goodbye to juggling multiple tools and start managing all your campaigns within one platform.

Multi-Channel Engagement

Engage customers via personalized campaigns across all messaging channels, email, SMS, and mobile apps.

Boost Team Productivity

Easily build on-brand campaigns with AI-suggested content, visual editors and real-time customer data.

The Ultimate Marketing Tool for Your Team

Mobile Marketing Cloud helps you create seamless marketing campaigns and deliver consistent experiences across the whole customer journey, all from a single platform—reaching your customers at the right time with the right message on the right channel.

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Effortless Journey Creation

Easily design end-to-end customer journeys with visual and straightforward drag-and-drop creation tools.

AI-created Journeys

Easily create automated personalized experiences with AI and let the AI do the heavy lifting

Act On Performance

Measure campaign performance with real-time insights from each and every customer touchpoint.

Mobile Marketing Cloud

Create Personalized Journeys Across All Channels

Say goodbye to disconnected customer journeys with Mobile Marketing Cloud. Our platform offers cross-channel integrations to ensure you reach your customers on their preferred channel.

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Email

Enhance email marketing with tailored content based on customers' behavior and preferences in advanced segmentation.

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Messaging Channels

Connect with customers on the most popular messaging channels, such as WhatsApp, Facebook, and Instagram.

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SMS, RCS and Push

Reach your customers without them needing to download another messaging app via SMS and Push notifications.

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Enhance User Experience With Web Personalization

Increase retention, boost customer loyalty and drive conversions with 1:1 website experiences no matter the device. Mobile Marketing Cloud enables you to customize web players and in-app notifications with a visual editor or HTML, CSS, and JavaScript, ensuring all website visits are relevant to each customer.

  1. Visual, Drag-and-Drop Workflows

  2. AI-Generated Personalization

  3. First-Party Data Collection

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Engage Customers via All Channels

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facebook messenger
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instagram messaging
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Goodbye Siloed Solutions.
Hello Engagement Platform.

Mobile Marketing Cloud seamlessly integrates with our service and AI tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Customer Data Platform, AI Decisioning Engine and Mobile Service Cloud.

Here's What Our Customers Have to Say

Frequently Asked Questions About Mobile Marketing

What Is Mobile Marketing?

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Mobile marketing applies the principles of marketing with a focus on mobile devices such as smartphones and tablets. Mobile Marketing aims to attract, engage, and communicate with customers via content, campaigns, and managed conversations via email, SMS, MMS, social media, and messaging channels.

Mobile marketing isn’t a separate field from conventional marketing. It uses the same marketing principles, and the same metrics, like conversion rates. Where it differs is the channels.

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What Is Marketing Automation?

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Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as email and SMS campaigns, social media ad campaigns, chatbot conversations, tracking, A/B testing, and more. Marketing automation software allows you to execute your marketing strategies while you focus on more complex tasks. As an example, you can use marketing automation technology to trigger a pre-written abandoned cart email after a visitor exits your site with a full cart.

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What Is Omnichannel Marketing?

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Omnichannel marketing is the integration and cooperation of the various channels that an organization uses to interact with consumers, with the goal of creating a consistent brand experience and interacting with consumers in a seamless way.

Omnichannel marketing includes physical (like stores) and digital channels (such as websites and social media) and a combination thereof - such as “buy online and pick up in-store”.

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What Is a Customer Data Platform?

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A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.

A CDP gathers and organizes data in real-time to create profiles for each customer through its centralized database.

Learn more

Latest Articles

open-rate-mobile-marketing
Feb 09, 2024 • Mobile Marketing Cloud

Do You Want an Open Rate of 98% For Your Marketing Campaigns?

The success of any marketing campaign rides on your open rate. If no one opens your marketing content, then generating new business will become futile. There are a plethora of ways to influence open rates. That’s why so many A/B tests are performed on titles, images, colors, and content. But what channel is the best performer when it comes to getting eyes on your brand?

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Feb 01, 2024 • Mobile Marketing Cloud

Grow your business with Marketing Messages during Ramadan and Eid season

Retailers prepare for Ramadan Season like no other, for it carries particular importance in the Middle East region. Beyond its religious significance, it serves as a prime shopping season of triggered volume sales offering a favorable moment for retailers to reach customers and establish their presence. Retailers engage in fierce competition to gain visibility, and thrive to exceed customer expectations to distinguish themselves and drive conversions. The substantial increase in online engagement throughout this season provides brands with an opportunity to establish connections with their customers.

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Jun 30, 2023 • Mobile Marketing Cloud

How to Boost Fan Engagement - A Formula 1 Heineken Dutch Grand Prix Use Case

What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organizations to address different fan segments. The organization behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.

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May 19, 2023 • Mobile Marketing Cloud

Introducing Instagram Marketing Messages

Today, more and more customer engagement happens on social media. And with good reason. Personalized messages on the favorite messaging apps of your customers can truly benefit your brand awareness. Instagram's new Marketing Messages feature offers a great marketing tool to be visible where your customers are and re-engage them to boost those conversion rates.

real-estate-industry
May 02, 2023 • Mobile Marketing Cloud

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

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Jan 25, 2023 • Mobile Marketing Cloud

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

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Jan 25, 2023 • Mobile Marketing Cloud

What Is a WhatsApp Newsletter and How Does It Work?

WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.

personalization-ecommerce
Dec 29, 2022 • Mobile Marketing Cloud

Personalizsation in eCommerce: there's more than 'Hi John'

Every eCommerce player knows personalization is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad real personalization goes.

Engage why you need a CDP
Dec 29, 2022 • Mobile Marketing Cloud

Why You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

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