Latest Blog Articles

Apr 28, 2022

How to increase customer retention based on service delivery in retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So you’re ready for explosive growth, right? Not really. As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.

Mar 27, 2022

CM.com Partners with WebEngage

CM.com Enters into a Global Partnership with WebEngage to Implement Distinctive Customer Solutions

Feb 22, 2022 • Mobile Service Cloud

How Great Customer Service can Revolutionise Healthcare?

Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.

Feb 10, 2022 • Mobile Marketing Cloud

Personalization: New Gamechanger in the Healthcare Sector

With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.

African male chatting on his mobile phone at the airport

Feb 10, 2022 • Chatbots

6 Chatbot Use Cases to Revolutionize Retail and Ecommerce

In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.

Feb 10, 2022 • Mobile Service Cloud

How To Build a Robust Customer Service Strategy in 2022

With customer service becoming the new benchmark for successful businesses, the need to sharpen your CX strategies has become eminent. A study by Esteban Kolsky states that 34% of companies are implementing “customer journey mapping” into their customer service. A user experience journey is mapped before and after using a product, customer service paves the path to ensure a seamless journey benefiting both the brand as well as the customer. This blog walks you through the benefits of impactful customer service tips that can help your eCommerce business immensely.

Jan 27, 2022 • Mobile Service Cloud

Six Things Customer Service and Retail Brands Get Wrong About Customer Loyalty

Some believe that you can earn loyalty by ‘delighting’ customers. Some say a ‘positive emotional experience’ works best. Others say we shouldn’t use the term loyalty at all, because it’s misleading, and no one can ever really be ‘loyal’ to a brand anyway. Is the truth out there?

Jan 27, 2022 • Mobile Service Cloud

Prepare For Hyper-Personalization

Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.

Jan 19, 2022 • Mobile Marketing Cloud

Why Is Omnichannel Marketing Important for Retail & eCommerce?

Your customers are already used to an omnichannel experience as each of them have their own favourite messaging channels. But is your eCommerce business flexible enough to reach the customers on their preferred channels? Having a strong omnichannel strategy is crucial for any eCommerce and retail brand. Read on to know more about the most essential conversational channels for your business and understand how you can deliver a consistent experience across every channel.

Jan 14, 2022 • WhatsApp

WhatsApp Business Solution: How to Get Started in 5 Simple Steps

The popularity of WhatsApp as a mobile messaging app is quite evident. With 2 billion active daily users sending 65 billion messages every day, in 180 countries and 60 languages, it’s no surprise why businesses globally feel compelling to be available on the customers’ most preferred channel.

Jan 07, 2022 • Chatbots

5 Use Cases of a WhatsApp Bot

With around 2 billion active users in more than 180 countries, WhatsApp is a prolific communication app that is primed for business use. The WhatsApp chatbot – or bot – in particular, is a valuable communication tool for businesses when implemented effectively. Here’s a look at five use cases for the WhatsApp bot.

Jan 03, 2022 • WhatsApp

WhatsApp Business: More Types of Proactive Messages Now Available

Have you heard? WhatsApp allows more types of proactive messages to its services and that’s awesome news for your business! It means that you will be able to serve your customers more information they choose to receive.

whatsapp-business-platform-centros-educativos

Jan 03, 2022 • WhatsApp

All You Need to Know About WhatsApp Business Opt-Ins

If you want to reach out to your customers with outbound messaging via the WhatsApp Business solution, you'll need an active opt-in. In this blog, we'll share exactly how you can get valid opt-ins for WhatsApp Business and ways you can direct customers to your WhatsApp Business channel.

Jan 03, 2022 • WhatsApp

How to use the WhatsApp Business API in Retail and eCommerce

In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Retail and eCommerce sector. Whether it be brick and mortar and online retail stores, or online food and gift delivery services, we explore how these businesses can benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer experience?

Nov 02, 2021 • Instant Messaging

Ace Instagram Messaging For Business With CM.com

When it comes to using Instagram Messaging for businesses, it's one of the most convenient and powerful means to build relationships with potential customers, promote and advertise your products/services, and even close sales - all of this at one platform.