Latest Blog Articles

Jul 22, 2021 • SMS

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Jun 29, 2021 • Instant Messaging

Instagram for Businesses: Connect, Engage and Support Your Customers on Instagram Via API

With Instagram Messaging, brands can manage their presence – making a lot more possible with conversations and be at the forefront of customer experience. The platform’s main features such as shopping, sharing, creating content have made it popular among its users. On the business side of things, it fits squarely into an amazing tool for connecting and resolving customers’ queries. Let's go further and understand what Integrating Instagram Messaging via API means for your business.

May 26, 2021 • Mobile Marketing Cloud

Customer Data Platforms (CDP): The Key to An Ultimate Omnichannel Customer Experience

Until recently, marketing automation was mainly focused on email. Although, email is still a primary communication channel, it’s not the only channel you can use to expand your reach. Today’s customers living in a hyper-connected world want interactions with your brand that are more personalized and through their preferred channels. This includes all mobile messaging channels like SMS and WhatsApp. But, to be truly omnichannel and automated, you need to first unify your customer data – best done with CDP.

May 17, 2021 • Mobile Service Cloud

Say Hello to the Next-generation Conversational Helpdesk System

Today customer service is undergoing a radical transformation. What was once just a support function has evolved into a critical agent that defines “experience” across the customer journey. Customers today expect personalized service across all touchpoints. But how do you effectively handle an increasing volume of conversations without compromising on efficiency? Luckily, there’s a way. It is called Conversational Helpdesk System: A proactive and customer-centric approach to customer service.

May 06, 2021 • Mobile Service Cloud

How to Simplify Customer Service: With Advanced Helpdesk System

For decades, customer service has been centered around the “issue of ticket resolution" and "ticket management". When a customer clocks in with a problem, the customer service team works to resolve it as quickly as possible. It's not as simple as it seems, especially with an increasing volume of conversations. With an advanced helpdesk ticketing system, your customer service reps can focus on "conversations and customers" first: the two essential aspects indispensable for delivering a superior customer service experience.

Apr 11, 2021 • Mobile Service Cloud

Measurable Success: 8 Customer Service KPIs That Matter To Your Business

Making customers happy should be the main goal of the customer service department. We know, customer centricity is nothing new. But do you really put the customer first? To improve your customer service performance, you’ll need to transform data into action. We’ll share 8 KPIs to start using your data and improve your customer service.

Apr 11, 2021 • Mobile Marketing Cloud

The Differences Between CRM, CDP and DMP Platforms

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

Apr 11, 2021 • Mobile Service Cloud

12 Customer Service KPIs You Should Be Tracking

Providing excellent customer service and increasing engagement is more critical than ever. Customer service KPIs are a means of tracking the effectiveness of your customer support efforts. KPIs give you feedback on which metrics offer the most bang for your buck and keep customers satisfied.

Apr 11, 2021 • Instant Messaging

What Is WhatsApp Business? Top Benefits of the Most Popular Messaging App

Are you interested in learning about WhatsApp Business and what it can offer as a customer support tool? Introducing a new channel can be time-consuming and tricky – but not to worry. We’ve broken down everything you need to know about WhatsApp Business to prepare you for this new addition to your omnichannel toolkit.

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Apr 10, 2021 • WhatsApp

A Starter Guide to WhatsApp Message Templates & Buttons

WhatsApp Message Templates are specific message formats that businesses use to send out notifications, alerts, and customer care messages to people who have opted-in to receive messages. These may include appointment reminders, shipping information, issue resolutions, payment updates, and can now be enriched with interactive buttons.

Mar 17, 2021 • Chatbots

Why 2021 Is the Year to Start With a Chatbot

While chatbots have begun to gain traction in the past few years, they have in fact been around for some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. What's next?

Jan 25, 2021 • Mobile Marketing Cloud

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Jan 22, 2021 • Chatbots

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?

Jan 12, 2021 • Chatbots

5 Myths Busted For Automating The Customer Service

In a world dominated by an “I need it now” mentality, customers don’t just want their queries solved. They want them solved efficiently and they want them solved now. The days of being put on hold, or scrolling through websites have come to an end and customer service needs to adjust to keep up. Companies need to provide each individual customer with the smart, tailored experience they deserve, that’s why we set out to develop DigitalCX: a platform for automated customer service.

Jan 11, 2021 • Customer Experience

What is Mobile Marketing?

More than ever, our smartphones are part of our lives and focusing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones regularly, so make sure you reach them there. In this article you'll learn what mobile marketing is, how to use it, which channels to use and how you can respond to your customers' needs.