Tag "Customer Data Platform"

Mar 01, 2023 • Customer Data Platform

What is a Customer Data Platform?

In a world of crowded marketing messages, via a raft of platforms and channels, wouldn’t it be useful to be able to segment your customers according to their characteristics and target them with relevant messages at exactly the right time? The problem is that collecting the data, successfully categorising it, and then putting it to work is a lengthy and complex task. That’s where a Customer Data Platform, or CDP, comes in and it can make a huge difference to the interactions you have with your customers and potential customers…

Jun 21, 2022 • Customer Data Platform

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

May 25, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 22, 2022 • Customer Data Platform

How Great Customer Service can Revolutionise Healthcare?

Led by the COVID-19 pandemic, the healthcare landscape has worsened globally. While many businesses across industries witnessed their usual processes crumble, the healthcare sector perhaps had the worst hit due to immense pressure. When it came to responding to COVID-19, healthcare strategies made a 360-degree turn and switched to integrated customer service solutions since they seemed the most effective. For instance, the Government of India used conversational AI in its existing platform with the support of a service partner to improve user engagement and deliver the correct facts about the pandemic. The World Health Organization (WHO) also used AI to assist and answer questions posed by individuals via WhatsApp and Facebook Messenger.

Feb 10, 2022 • Customer Data Platform

Personalization: New Gamechanger in the Healthcare Sector

With the ever-evolving healthcare system, the search continues for the best ways to provide better outcomes while reducing costs. As healthcare is a highly consumer-centric industry, upholding customer delight through personalised communication is crucial. Research suggests that there are opportunities worth $500 billion for innovators like Amazon to provide superior customer experience and establish a new “front door” for healthcare by replacing the first point of contact from a doctor’s clinic to a consumer’s home.

Feb 10, 2022 • Customer Data Platform

How To Build a Robust Customer Service Strategy in 2022

With customer service becoming the new benchmark for successful businesses, the need to sharpen your CX strategies has become eminent. A study by Esteban Kolsky states that 34% of companies are implementing “customer journey mapping” into their customer service. A user experience journey is mapped before and after using a product, customer service paves the path to ensure a seamless journey benefiting both the brand as well as the customer. This blog walks you through the benefits of impactful customer service tips that can help your eCommerce business immensely.

Jan 27, 2022 • Customer Data Platform

Prepare For Hyper-Personalization

Today, a brand-new customer rules the marketplace. And from product to service to sales, they want their experience to be as personal as can possibly be.

May 26, 2021 • Customer Data Platform

Customer Data Platforms (CDP): The Key to An Ultimate Omnichannel Customer Experience

Until recently, marketing automation was mainly focused on email. Although, email is still a primary communication channel, it’s not the only channel you can use to expand your reach. Today’s customers living in a hyper-connected world want interactions with your brand that are more personalized and through their preferred channels. This includes all mobile messaging channels like SMS and WhatsApp. But, to be truly omnichannel and automated, you need to first unify your customer data – best done with CDP.

Apr 11, 2021 • Customer Data Platform

9 Mobile Marketing Trends To Watch For in 2021

Few industries have evolved quite as rapidly as mobile marketing. Consumer habits and mobile technologies change fast – businesses need to stay one step ahead of the competition to stay relevant with mobile users. In this article, we’ll share our predictions for the most impactful mobile marketing trends in 2021.

Apr 11, 2021 • Customer Data Platform

The Differences Between CRM, CDP and DMP Platforms

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.

Jan 25, 2021 • Customer Data Platform

9 Mobile Marketing Mistakes to Avoid in 2021

It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made in 2021.

Jan 22, 2021 • Customer Data Platform

The 10 biggest challenges facing today's customer service manager

Customer service has changed and improved enormously over the years. Until a few years ago, companies could only be reached by phone, e-mail or face-to-face. Fortunately, the rapid digitization of our society has contributed to better accessibility of both companies and customers. However, customers' expectations have also changed a lot in recent times . Managing these expectations is sometimes challenging and frustrating. We investigated: what are the ten biggest challenges for today's customer service manager?

Jan 11, 2021 • Customer Data Platform

What is Mobile Marketing?

More than ever, our smartphones are part of our lives and focusing on mobile marketing provides new opportunities for your business. Your customers are on their mobile phones regularly, so make sure you reach them there. In this article you'll learn what mobile marketing is, how to use it, which channels to use and how you can respond to your customers' needs.