Latest Blog Articles

CM.com Security Platform Authentication Conversational AI

Apr 11, 2022 • Customer Experience

Adopt a Relational Approach in the Retail & eCommerce Industry

Every ambitious brand knows that creating a great customer experience strategy is key to long-term success, and driving profits for the company. A survey from Qualtrics revealed that 94% of respondents buy more goods and services from a company that meets customer expectations and provides an excellent customer experience. However, not every business knows how to develop and deliver the approach that will help achieve its goals.

Apr 04, 2022 • Customer Experience

Drawing Up An Omnichannel Customer Experience Strategy

No matter what you’re trying to achieve, rushing headlong into it without a strategy is a sure-fire recipe for failure. And if customer experience is the victim of such lack of planning, then the damage to your business can be high: think the harming of your business reputation, loss of customer goodwill, and the eventual decline in sales.

Mar 28, 2022 • Customer Experience

Build A Customer-Centric Business Model For Tomorrow

Every generation of customers has varying objectives in their purchasing experience. Modern consumers, for example, are well-informed and tech-savvy, expecting high standards from any business. A customer-centric business model can help you live up to these standards. Here's how you can build a customer-centric approach with the new generation of consumers.

Mar 21, 2022 • Customer Experience

Provide Seamless Operations For Your Customer Engagement

Creating a great customer experience is pivotal in every business. I'm sure you have already invested in solutions to enhance your customer engagement. But do these solutions have the anticipated effect? Are you able to make your existing customers happy?

Mar 14, 2022 • Sign

How Digital Signing Improves Customer Experience

The creativity of your adverts, your website design, and how personal your sales team is all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, you need to make sure that that experience is in line with everything prior.

Feb 28, 2022 • Instant Messaging

Conversational Channels Are No Longer Optional

Setting up a conversational messaging strategy is no longer optional for your business. Customers want to talk - but on their schedule, not yours. Responding in real time, on their preferred conversational channel, used to be a nice-to-have for businesses; now customers expect it.

Feb 21, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 07, 2022 • Customer Data Platform

Digital Marketing Trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and working through the weekend. We can all do a lot more by embracing some of the digital marketing tools at our disposal.

Dec 10, 2021 • WhatsApp

How to Scale in Southeast Asia With WhatsApp Business

Planning on making it big in Southeast Asia? To scale in this mobile-mad market, you’ll have to establish a presence on the region’s most popular channels. In other words, you’ll have to establish a presence on WhatsApp.

Dec 06, 2021 • SMS

How to Make Your SMS Strategy Succeed

So you want to establish an SMS strategy for your business? Not a bad idea, considering that there are 5.1 billion people around the world who are subscribed to mobile services. That's 67% of the global population within your reach if you leverage this communication tool.

Nov 29, 2021 • Mobile Service Cloud

Chatbot vs. Live Chat: Which Is Right For You?

Chat is becoming many customers’ favorite way to communicate with brands. From getting problems solved quickly to finding out more information about products or services, chat is always fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.

Nov 22, 2021 • Authentication

7 Benefits of Using Multi-Factor Authentication

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is through multi-factor authentication. In this article we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

Nov 11, 2021 • Customer Experience

What Is Integrated Customer Service and What Are Its Benefits?

Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.

Nov 01, 2021 • Chatbots

Why You Should Start With a Chatbot

While chatbots have begun to gain traction in the past few years, they have in fact been around for quite some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since then, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. So what's next?

Oct 25, 2021 • Instant Messaging

How To Integrate Instagram Messaging via API

In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging, allowing businesses to manage all messages initiated by customers at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.