Latest Blog Articles

Messaging SMS CM.com Mobile Service Cloud Instant Messaging

Mar 21, 2022 • Customer Experience

Provide Seamless Operations For Your Customer Engagement

Creating a great customer experience is pivotal in every business. I'm sure you have already invested in solutions to enhance your customer engagement. But do these solutions have the anticipated effect? Are you able to make your existing customers happy?

Mar 14, 2022 • Sign

How Digital Signing Improves Customer Experience

The creativity of your adverts, your website design, and how personal your sales team is all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, you need to make sure that that experience is in line with everything prior.

Feb 28, 2022 • Instant Messaging

Conversational Channels Are No Longer Optional

Setting up a conversational messaging strategy is no longer optional for your business. Customers want to talk - but on their schedule, not yours. Responding in real time, on their preferred conversational channel, used to be a nice-to-have for businesses; now customers expect it.

Feb 21, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 07, 2022 • Customer Data Platform

Digital Marketing Trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and working through the weekend. We can all do a lot more by embracing some of the digital marketing tools at our disposal.

Dec 10, 2021 • WhatsApp

How to Scale in Southeast Asia With WhatsApp Business

Planning on making it big in Southeast Asia? To scale in this mobile-mad market, you’ll have to establish a presence on the region’s most popular channels. In other words, you’ll have to establish a presence on WhatsApp.

Dec 06, 2021 • SMS

How to Make Your SMS Strategy Succeed

So you want to establish an SMS strategy for your business? Not a bad idea, considering that there are 5.1 billion people around the world who are subscribed to mobile services. That's 67% of the global population within your reach if you leverage this communication tool.

Nov 29, 2021 • Mobile Service Cloud

Chatbot vs. Live Chat: Which Is Right For You?

Chat is becoming many customers’ favorite way to communicate with brands. From getting problems solved quickly to finding out more information about products or services, chat is always fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.

Nov 22, 2021 • Authentication

7 Benefits of Using Multi-Factor Authentication

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is through multi-factor authentication. In this article we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

Nov 11, 2021 • Customer Experience

What Is Integrated Customer Service and What Are Its Benefits?

Elevate your business' service experience with integrated customer service. Learn what this is, its benefits and how to get started.

Nov 01, 2021 • Chatbots

Why You Should Start With a Chatbot

While chatbots have begun to gain traction in the past few years, they have in fact been around for quite some time. In 1966, Eliza - the first chatbot - made its debut, but it was only able to answer a few simple questions. Since then, thanks to the advancement in technologies such as Artificial Intelligence (AI) and Natural Language Processing (NLP), chatbots are becoming smarter by the day. So what's next?

Oct 25, 2021 • Instant Messaging

How To Integrate Instagram Messaging via API

In addition to Facebook Messenger, the Facebook Messenger API now also supports Instagram Messaging, allowing businesses to manage all messages initiated by customers at scale. Let’s dive into Instagram Messaging and learn how your business can use this social media platform to improve your customer experience and drive sales.

Using SMS to Streamline Classroom Management

Oct 18, 2021 • SMS

How to Scale Your Business Communications with SMS API Integration

SMS is now more than just text messages, and businesses are in the position to give their customers a whole new experience with business messaging. Have you integrated an SMS API to your platform/website? Learn more about the benefits of SMS API integration for business messaging here.

Oct 07, 2021 • Marketing

Why You Should Automate Your Mobile Marketing

Mobile marketing should be a distinct stream of your business' marketing activities, not an afterthought. And if you already have invested into mobile marketing, then the next step would be considering automating it as well. With the automation of mobile marketing, you would be enabled to create efficient and effective mobile marketing campaigns at scale and speed.

Sep 30, 2021 • Chatbots

Why Do You Need A WhatsApp Bot?

WhatsApp has around 2 billion active users in more than 180 countries, and as a result, is an ideal communication app for business use. Leveraging on a WhatsApp chatbot – or bot – in particular, would be extremely valuable for any business, if implemented correctly.