previous icon Back to blog
Oct 18, 2021
4 minutes read

How to Scale Your Business Communications with SMS API Integration

SMS is now more than just text messages, and businesses are in the position to give their customers a whole new experience with business messaging. Have you integrated an SMS API to your platform/website? Learn more about the benefits of SMS API integration for business messaging here.

Today, SMS is much more than just text messages. With the evolution of Rich Communications Services (RCS), Two-Factor Authentication, mobile landing pages, and multi-channel messaging, businesses are in a position to give their customers a whole new experience using business messaging.

An SMS API allows businesses to integrate SMS messaging into their existing software platforms to send or receive messages quickly and easily. CM.com’s APIs are highly reliable and secure and make it possible for businesses to connect to an SMS gateway to send or receive notifications around the globe at any time, allowing businesses to operate 24/7. 

This flexibility is beneficial when your business outgrows email to SMS or Web SMS systems and demands a more sophisticated communication via SMS gateway API. 

If you wish to scale your business messaging and send bulk SMS messages worldwide, SMS API integration offers measurable benefits as you get to access your API provider‘s services directly on any of your business applications, websites, or systems.

Benefits of SMS API Integration

Better efficiency with automation 

SMS APIs make workflows faster and more effective with minimal human intervention. When you automate sending and receiving your SMS messages using APIs, you ensure your communications go out as planned.  

For example, an API can replace a manual process executed between two applications. If your business sends the same message regularly, an SMS API can effectively trigger these messages without manual involvement. You can also schedule time-sensitive messages at a precise time.

Global SMS coverage 

An SMS API lets you connect your website or application to your SMS API provider’s services for reliable and secure global messaging. You can benefit from direct carrier connections and operator networks offered by your SMS API provider to deliver your SMS worldwide. An SMS API will help you send millions of messages worldwide within seconds at the highest quality.

Higher visibility and tracking

An API facilitates tracked messages with delivery receipts. Another key feature offered by SMS API is informing your application exactly which outbound message matches a given response. This feature is vital for transactional messaging applications that enable you to match responses with messages. 

Fast, reliable, and secure delivery

Since the API provides straight access to the SMS gateway, you also benefit from direct access to enhanced speed and reliability. You can deliver hundreds or thousands of text messages within seconds globally, from your application to your target audience. 

If your API provider offers the right level of security, you will be ensured a secure connection between your systems and your provider. 

Integration with your business systems

The API works across your business applications and platforms, enabling you to manage your messages from a single interface. This integrated experience provides a more cohesive and unified view of your overall communications. 

Integrate via API with easy setup from CM.com’s platform

CM.com’s Business Messaging API lets you start where you want and with what works. Even a single channel — such as SMS — will add significant value to your customer experience. You can add more conversational channels later on with the same API based on your business plan. 

The Business Messaging API is easy to set up with your applications and software. CM.com offers an intuitive and self-service interface that takes you through creating and sending a campaign in just a few clicks. Choose to send SMS Campaigns from any database with advanced features and engagement statistics.

Get Started 

If you want to send and receive SMS messages globally or in any part of the world, you can leverage on CM.com’s SMS Gateway API. Our SMS gateway allows you to send bulk text messages across the globe in a fast and secure way. In addition, our analytics tool provides a detailed, real-time overview of your international traffic to maximize and track flows.

Our SMS API helps you start meaningful two-way customer conversations at a low cost, whether you use short codes or long codes, and fully supports detailed documentation and codes for developers. Our expert team will guide you through SMS do’s and don’ts for your region-specific regulations.

Offer exceptional customer experiences using an SMS API. Contact us today to get started.

Want to learn more about SMS APIs?

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest Articles

hero-17-sms-customer-service-templates-to-use-today
Jun 19, 2024 • SMS

17 SMS Customer Service Templates to Use Today

Using SMS customer service templates not only saves time but lets your support team create personalized, on-brand communications with just a few clicks. Today we’ll share business text message templates you can use to give your customers the information they need — fast.

sms-in-ecommerce
Jun 11, 2024 • SMS

SMS for eCommerce - Create a Successful eCommerce Strategy With SMS

Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via those powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your succes. Read all about how you can use SMS to elevate your customer contact, drive sales and create that loyal customer base.

Logistics & Transport blog image_sms
Jun 05, 2024 • SMS

How to Improve Your Delivery Service With SMS Notifications

If you're active in today's transport and/or delivery business, you'll face new challenges to keep your customers happy on a daily basis. Customers expect fast and flexible, and sometimes even same-day, delivery. Time is money, costs need to be cut, and regaining control of the delivery process will significantly benefit your business. SMS can make a difference!

whatsapp-business-blog_image-tracking-order-updates
Apr 09, 2024 • WhatsApp

How to Use WhatsApp for Tracking and Order Updates

Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.

whatsapp-business-blog_image-abandoned-carts-stock-wishlist
Apr 09, 2024 • WhatsApp

How WhatsApp Business Can Help With Abandoned Carts Recovery

Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.

whatsapp-business-blog_image-deals-offers
Feb 11, 2024 • WhatsApp

Increase Conversion With Promotional Messages on WhatsApp

In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.

drive-engagement-and-convert-your-conversations-with-whatsapp-carousel
Feb 02, 2024 • WhatsApp

Drive Engagement and Convert Your Conversations With WhatsApp Carousel

Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.

whatsapp-business-platform-centros-educativos
Jan 28, 2024 • WhatsApp

What Is a WhatsApp Opt-in and Why Do I Need It?

WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, businesses must first receive consent to do so.

WhatsApp vs Facebook Messenger
Jan 28, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which Messaging Channel is Best for What?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details

Is this region a better fit for you?
Go
close icon