Tag "Customer Data Platform"

Dec 16, 2022 • Customer Data Platform

CPaaS vs. DIYing a Communications Platform: Which is Best?

With customers being at the heart of your business, you’ll need a means of communicating with them, whether for marketing, support, or operational purposes. So what are your options if you’re in the market for a communications platform?

Oct 10, 2022 • Customer Data Platform

How to Automate Marketing With Workflows

The digital landscape is changing rapidly. This affects (digital) marketers who feel pressured to do more in the same amount of time. Marketing automation helps marketers to focus on what’s essential by automating recurring tasks and managing leads. But what is marketing automation exactly? We’ll answer all your questions in this blog and suggest one of the most helpful marketing automation tools to help you work more efficiently.

Sep 01, 2022 • Customer Data Platform

Why Do You Need a Customer Data Platform?

From the very beginning of business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.

Jun 27, 2022 • Customer Data Platform

How to Increase Customer Retention on Service Delivery in Retail and eCommerce?

You’ve got the best eCommerce brand in the market, a well-defined target audience, and exceptional marketing and customer acquisition systems. So, are you ready for an explosive growth? As long as you don’t dedicate equal resources and strategies to retaining existing customers as to acquiring new customers, sustainable growth is far off.

Jun 19, 2022 • Customer Data Platform

Top 5 Marketing Tech Stack Essentials for 2022

A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimize their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.

Feb 21, 2022 • Customer Data Platform

Why Unify Customer Data (And How a Customer Data Platform Can Help)

Customer personalization is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalization right, start by unifying your customer data with a customer data platform.

Feb 07, 2022 • Customer Data Platform

Digital Marketing Trends for 2022

As marketers, we’re expected to do more and more each year, but that doesn’t have to mean sleepless nights and working through the weekend. We can all do a lot more by embracing some of the digital marketing tools at our disposal.

Sep 27, 2021 • Customer Data Platform

What is Proptech?

Over the last few years, the local real estate industry has been leveraging on new channels to market to buyers, such as using YouTube or TikTok to showcase homes. However, the industry has been comparatively slow to pick up on the benefits of marketing technology and automation. Here we dive into some of the technological advances that should be considered in order to stay competitive.

Jul 13, 2021 • Customer Data Platform

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.