Tag "Mobile Marketing Cloud"

Oct 07, 2021 • Mobile Marketing Cloud

Why You Should Automate Your Mobile Marketing

Mobile marketing should be a distinct stream of your business' marketing activities, not an afterthought. And if you already have invested into mobile marketing, then the next step would be considering automating it as well. With the automation of mobile marketing, you would be enabled to create efficient and effective mobile marketing campaigns at scale and speed.

Sep 27, 2021 • Mobile Marketing Cloud

What is Proptech?

Over the last few years, the local real estate industry has been leveraging on new channels to market to buyers, such as using YouTube or TikTok to showcase homes. However, the industry has been comparatively slow to pick up on the benefits of marketing technology and automation. Here we dive into some of the technological advances that should be considered in order to stay competitive.

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Sep 15, 2021 • Mobile Marketing Cloud

The Benefits of SMS Marketing

When it comes to getting your marketing message across, open rates are key. If people don't open your communications, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect.

Jul 13, 2021 • Mobile Marketing Cloud

CRM, CDP and DMP Platforms: How Are They Different?

Data management platforms (DMPs), customer relationship management (CRM) systems and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ, and what they can do for each business.

Jun 28, 2021 • Mobile Marketing Cloud

5 Tips to Optimize Your Mobile Marketing

Marketing isn’t the same as it was 10 years ago, and much of that is thanks to the rise of smartphones. We are living in an era in which consumers can buy products and services whenever and wherever they are, on their mobile phone. If you want consumers to choose your product, mobile presence is an absolute must to get higher conversion rates and improve customer satisfaction.