Say goodbye to juggling multiple tools and start managing all your campaigns within one platform.
Engage customers via personalized campaigns across all messaging channels, email, SMS, and mobile apps.
Easily build on-brand campaigns with AI-suggested content, visual editors and real-time customer data.
Mobile Marketing Cloud helps you create seamless marketing campaigns and deliver consistent experiences across the whole customer journey, all from a single platform—reaching your customers at the right time with the right message on the right channel.
Easily design end-to-end customer journeys with visual and straightforward drag-and-drop creation tools.
Easily create automated personalized experiences with AI and let the AI do the heavy lifting
Measure campaign performance with real-time insights from each and every customer touchpoint.
Say goodbye to disconnected customer journeys with Mobile Marketing Cloud. Our platform offers cross-channel integrations to ensure you reach your customers on their preferred channel.
Request a demoEnhance email marketing with tailored content based on customers' behavior and preferences in advanced segmentation.
Connect with customers on the most popular messaging channels, such as WhatsApp, Facebook, and Instagram.
Reach your customers without them needing to download another messaging app via SMS, RCS and Push notifications.
Increase retention, boost customer loyalty and drive conversions with 1:1 website experiences no matter the device. Mobile Marketing Cloud enables you to customize web players and in-app notifications with a visual editor or HTML, CSS, and JavaScript, ensuring all website visits are relevant to each customer.
Visual, Drag-and-Drop Workflows
AI-Generated Personalization
First-Party Data Collection
Mobile Marketing Cloud seamlessly integrates with our service and AI tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Customer Data Platform, AI Decisioning Engine and Mobile Service Cloud.
Our Engagement Platform connects Mobile Marketing Cloud to our Customer Data Platform, ensuring all campaigns are personalized based on real-time insights and behavior.
Our Engagement Platform integrates Mobile Marketing Cloud with our AI Decisioning Engine, automatically creating and suggesting tailored content for marketing campaigns.
Our Engagement Platform combines our Marketing Solutions and Agent Inbox to activate campaigns and newsletters based on service information, designated tags and customer sentiment.
Through our partnership, we at Sligro delivered 30 million personalized promotions, achieved a 5% increase in conversion rates, and saw an 11% rise in location visits, significantly advancing our mission to support food professionals in the hospitality industry.
Sligro
There are many factors that influence the trip you are looking for, such as the travel group and the length of the trip. With the AI Decisioning Engine, we were able to offer a relevant and personalized offer to each customer selected from the large selection from across the travel group.
Mike de Block, CEO Bookit
The AI Decisioning Engine of CM.com provided Corendon with a predictive solution for a personalized approach for almost every aspect in marketing communications. More traditional channels such as print and telephone are also benefiting from these accurate predictions.
Ed Rice, Head of Commercial
Mobile marketing applies the principles of marketing with a focus on mobile devices such as smartphones and tablets. Mobile Marketing aims to attract, engage, and communicate with customers via content, campaigns, and managed conversations via email, SMS, MMS, social media, and messaging channels.
Mobile marketing isn’t a separate field from conventional marketing. It uses the same marketing principles, and the same metrics, like conversion rates. Where it differs is the channels.
Marketing automation refers to the use of software and technology to automate and enhance marketing activities, such as email and SMS campaigns, social media ad campaigns, chatbot conversations, tracking, A/B testing, and more. Marketing automation software allows you to execute your marketing strategies while you focus on more complex tasks. As an example, you can use marketing automation technology to trigger a pre-written abandoned cart email after a visitor exits your site with a full cart.
Learn moreOmnichannel marketing is the integration and cooperation of the various channels that an organization uses to interact with consumers, with the goal of creating a consistent brand experience and interacting with consumers in a seamless way.
Omnichannel marketing includes physical (like stores) and digital channels (such as websites and social media) and a combination thereof - such as “buy online and pick up in-store”.
A CDP or Customer Data Platform is software that collects customer touchpoints and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.
A CDP gathers and organizes data in real-time to create profiles for each customer through its centralized database.
There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the conversation is initiated by the customer. If you want to reach out to your customer first – once you have received an opt-in from them to do so - you can make use of the so-called Message Templates.
WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalize these offers based on special events like holidays and birthdays, or annual promotions like Black Friday and Cyber Monday.
Are you already talking to your customers on WhatsApp? You really should! WhatsApp Business Platform, the business communication platform of one of the most popular messaging channels in the world today, has a wide selection of powerful engagement tools to enhance customer communication and boost sales. And they've added another innovative feature under their belt: WhatsApp Carousel.
Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!
Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?
Now is the time to explore how you can prepare for coming high season or also called Q4 holiday season in eCommerce. After reading this article you know what data is important to analyze so you are prepared for busier times. Q4 is coming!
Every eCommerce player knows personalization is essential. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad personalization goes.
In the past, customers' only interactions with financial service businesses might have been physical. (Like walking into a bank branch to conduct a transaction, for example.) But that was a long time ago.
The digital landscape is changing rapidly. This affects (digital) marketers who feel pressured to do more in the same amount of time. Marketing automation helps marketers to focus on what’s essential by automating recurring tasks and managing leads. But what is marketing automation exactly? We’ll answer all your questions in this blog and suggest one of the most helpful marketing automation tools to help you work more efficiently.
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