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Latest Articles

blackfriday-2024-blog-featured-global
Oct 29, 2024 • Customer Experience

The Art of Simplicity: Helping Your Customers Make Quick Decisions This Black Friday

Black Friday 2024 is just around the corner, bringing with it a great opportunity for retailers to maximize their sales. However, standing out in such a competitive event isn’t easy. Consumers expect attractive offers, fast deliveries, and top-notch customer support. In this article, we’ll show you how to simplify the purchasing process during Black Friday, optimizing everything from promotions to logistics and 24/7 customer service. Discover the best strategies to ensure a seamless experience and increase customer loyalty. Don’t fall behind this Black Friday!

personalization-ecommerce
Jan 12, 2023 • Customer Experience

Personalization in eCommerce: there's more than "Hi John"

Every eCommerce player knows personalization is essential. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realize how deep and broad personalization goes.

Engage ecommerce peak moments within Q4 blog
Sep 26, 2022 • Customer Experience

3 Ways of Enhancing CX With Conversational Commerce (And How to Get Started)

See the chat apps that customers have on their phones? They aren’t just apps for socializing with others. Establish your brand presence on them and provide a phenomenal customer experience (CX), and they can be your gateways to generating more customer goodwill and sales.

mmc-msc-integrations
Jul 25, 2022 • Customer Experience

Create Outstanding Customer Experiences With an Integrated Marketing & Service Solution

Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, good customer experiences, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.

engage blog about customer service and loyalty in retail brands
Jun 13, 2022 • Customer Experience

Six Things Customer Service and Retail Brands Get Wrong About Customer Loyalty

Some believe that you can earn loyalty by ‘delighting’ customers. Some say a ‘positive emotional experience’ works best. Others say we shouldn’t use the term loyalty at all, because it’s misleading, and no one can ever really be ‘loyal’ to a brand anyway. Is the truth out there?

customer service team
Jun 06, 2022 • Customer Experience

The Future of Customer Service Starts with Multidisciplinary Teams

86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand — forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional and positive customer experiences.

blog-avoid-losing-customers
May 12, 2022 • Customer Experience

Avoid Losing One Third of Your Customers in One Day

According to PwC's Future of Customer Experience report, 32% of customers will leave a brand after just one bad experience. Even when they love your brand, 59% will walk away after two bad experiences.

blogimage-sign-verzekeraar
May 10, 2022 • Customer Experience

How to Easily Digitize Insurance With Smart Solutions

Consumers aren't used to handling insurance matters online and mobile, but yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With CM.com's intelligent solutions, insurers can easily and quickly take steps towards digitalization.

blog-image-department-marketing-sales
Apr 18, 2022 • Customer Experience

Top 5 Skills That Every Marketing & Sales Professional Needs in 2030

Do you ever feel like the world keeps moving faster and faster? You’re not alone. Since the 1980s, computer technologies have been speeding up the way people work and live. And as if things weren’t moving fast enough, the COVID-19 pandemic came along and pushed everything into warp speed.

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