RCS is a rising star among the messaging channels. It combines the reliability of the SMS network with the added benefits of rich media and other modern messaging features. Its only hiccup was reach - iOS didn't support RCS. Until now.
WhatsApp and Facebook Messenger are both established messaging channels for customer engagement. But what are the differences? Which advantages does each channel have for what business use case? Let's dive into the details
Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favorite social media platforms and channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave. Read all about it!
Safeguarding company data against security threats should be at the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud, is on the rise. Read about the different types of A2P fraud and the steps you can take to avoid becoming the next victim.
Implementing safe and secure systems is crucial for most modern companies. Or at least it should be. But, security measures only work if both employees and customers are willing to adopt them. So, how do you get everybody on board?
Two Factor Authentication, or 2FA, is an effective way to protect your data and customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?
Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.
WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. WhatsApp has now divided the different conversations you can have with customers into four categories, making it even easier to make the most of these features.
WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!
Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers, but did you know that you can also use WhatsApp to boost your sales? Let's take a look at how to optimize your WhatsApp Business usage with product messages.
The popularity of WhatsApp has been on an upward trajectory. For businesses, WhatsApp can add value by getting your message out there and connecting with your customers on this immensely popular messaging channel.
Today’s consumers expect easy and convenient communication with businesses. That means your business needs to be easy to engage with and reach when your customers need you. Being present on the right communication channels can make or break the customer experience.
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