Looking for a new way to boost your sales? Want to showcase your products and services on one of the most popular messaging channels today? You might already use WhatsApp Business to engage with your customers and to offer them convenient service, but are you using WhatsApp to drive more sales?
Customer personalisation is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalisation right, start by unifying your customer data with a customer data platform.
With more than two billion users worldwide, WhatsApp is a popular messaging app many businesses use to connect with their customers. From sending automatic order updates to answering customer questions, WhatsApp for customer service is a valuable communication tool for businesses of all sizes. Let’s look at how companies using WhatsApp for customer service benefit from the messaging app.
Customers use conversational channels every day; whether they’re interacting with friends, colleagues, or businesses, it’s these kinds of interactions that contribute to the 100 billion messages sent daily on WhatsApp, Facebook Messenger and Instagram. And that’s just the tip of the iceberg. But how do you get your customers to start using conversational channels to interact with you?
I'm sure you are aware of how important it is to create a great customer experience. Therefore, you have already invested in solutions that will enhance the customer journey! But do these solutions have the anticipated effect? Are you able to make your customers happy?
Chatbot technology has transcended simple commands to evolve into a powerful customer service tool. Learn about four types of chatbots and provide your customers with a unique automated experience.
Struggling with high churn rates? If you’re in the utilities or telecoms industries, then you may always be looking for new ways to retain your customers in the long run. Historically, both have experienced relatively high churn rates. The telecommunications industry has an average churn rate of 30% to 35%. While the utilities market has a churn rate of approximately 12-15% for Western European markets.
From 2022, CM.com will be known as the headline sponsor of Women's category at the Absa Cape Epic in South Africa. The leaders will be immediately recognisable on the trails and on television screens across the world in the brand new orange CM.com Women’s jersey. CM.com aims to help grow the stature of the Women’s category, increase participation and inspire more young women to take up the sport.
New generations of customers ask for different business approaches. Modern consumers are well-informed and tech-savvy, with high standards for any business. A customer-centric business model can help you live up to these standards. Let’s first have a look at these new generations before diving into how you can take on a customer-centric approach.
As the world begins to step back into global tourism, now would be an excellent time to firm up your business’s tourism marketing strategies. Travel agencies continue to evolve as technology enables travel marketers to reach customers in new and exciting ways. Today we’ll share six mobile marketing strategies for travel and tourism companies.
Every marketer dreams of everyone opening and reading their emails. However, we all know this is nearly impossible. The height of your email open rates is very dependent on your subject line. You make the first impression on your recipient with your subject line, which is critical to your open rates. You are probably already spending a lot of time on this, but did you know that you can achieve even better open rates with preview texts?
According to PwC's Future of Customer Experience report, 32% of customers will leave a brand after just one bad experience. Even when they love your brand, 59% will walk away after two bad experiences.
In the super-competitive world of retail, automation can make the difference between success and failure. Spend too much time on laborious returns or repetitive questions and you’ll have none left to focus on sales strategies and building your customer base. Automating important elements of your retail operation can free up your staff to do great things.
Consumers are not yet used to handling insurance matters online and mobile, yet they prefer it. This means that insurers need to be accessible everywhere and at all times, but they are not yet responding to this sufficiently. KPMG's research among 70 executives of international insurers shows that they know this all too well. They expect to lose a large portion of their sales to InsurTech or FinTech companies. However, this is easy to avoid without shaking up the entire IT landscape. With CM.com's intelligent solutions, insurers can easily and quickly take steps towards digitalisation. In this blog, you can read which steps.
Some believe that you can earn loyalty by ‘delighting’ customers. Some say a ‘positive emotional experience’ works best. Others say we shouldn’t use the term loyalty at all, because it’s misleading, and no one can ever really be ‘loyal’ to a brand anyway. Is the truth out there?
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