The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?
When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.
Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.
Chat is quickly becoming many customers’ favourite way to communicate with brands. From getting their problems solved quickly to finding more information about a company’s products or services - chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.
A Customer Data Platform (CDP) helps you to get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are, and most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have a real impact on your bottom line.
As more and more everyday transactions take place online, whether they include individuals, corporations, or a combination of the two, it is more vital than ever to verify digital identities.
It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real-time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behaviour or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.
The word transformational has been used a lot in business today, to the extent that it’s lost most of its meaning. Transformational products, services, or actions inspire or create major, lasting changes.
If you’re bringing a product to market, are looking to reach a new audience or simply want to advance your business, then the right marketing communication tools can do that for you. Here are some of the best tools you might want to consider implementing.
The rise of eCommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.
Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.
That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.
The hospitality industry is different from other industries because the customer experience is the product. Delivering an outstanding client experience consistently is the key to success. This can be challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year or two. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital and physical services are intertwined, with fast and intelligent (self) service at its core. In this blog, we share the 8 trendiest topics in the hospitality industry. Some of them are accelerated due to the COVID-19 pandemic but they're all just as relevant.
Businesses are increasingly adopting dry or electronic signatures to streamline contract processes, reduce their environmental footprint and lower costs.
We all understand the concept of “customer first” and for most businesses, providing excellent customer service is one of their top priorities. Despite the competition for fresh talent on the job market, this concept does not guide how people think and conduct throughout the hiring process. When it comes to HR and recruitment, a digitalised process may be the way of the future.
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