Latest blog articles

AI HALO WhatsApp Marketing Customer Experience

Nov 11, 2021 • Marketing

Balancing Privacy and Digital Marketing in the Information Age

The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.

Nov 10, 2021 • Customer Data Platform

What is Proptech?

The real estate industry has been comparatively slow to pick up on the benefits of marketing technology and automation, although there are numerous elements of real estate management that are better handled by machine than human. So why the slow uptake?

Nov 10, 2021 • SMS

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Oct 20, 2021

7 Benefits of Using Multi-Factor Authentication

Protecting customer data is a priority for every modern business. One of the most secure ways to verify customer information is multi-factor authentication. In this blog, we’ll discuss the top benefits of multi-factor authentication and explain why it’s a must-have for mobile-native businesses.

Oct 12, 2021 • Mobile Service Cloud

Chatbot vs. Live Chat: Which is Right for Your Business?

Chat is quickly becoming many customers’ favourite way to communicate with brands. From getting their problems solved quickly to finding more information about a company’s products or services - chat is fast, efficient, and doesn’t involve the long-wait times typically associated with phone calls or rounds of back-and-forth emails.

Oct 11, 2021 • Customer Data Platform

10 Reasons You Need A CDP

A Customer Data Platform (CDP) helps you to get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are, and most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have a real impact on your bottom line.

Sep 28, 2021 • Sign

How Digital Certificates Can Add Trust Into Your Contract Signing Process

As more and more everyday transactions take place online, whether they include individuals, corporations, or a combination of the two, it is more vital than ever to verify digital identities.

Sep 22, 2021 • Marketing

How to Make Flexibility the Key to Every Successful Marketing Strategy

It’s widely accepted that change is the only constant in the modern business environment (Forbes, 2017). If businesses don't build marketing strategies with built-in flexibility, they won’t be able to adapt to and respond to this change. You can have the best marketing strategy in the world, but if it doesn’t allow you to take advantage of an opportunity in almost real-time, or change your messaging based on fluctuating market conditions, it won’t be successful for long. Changes in consumer behaviour or new competitive offerings can make any good marketing strategy obsolete, but the ability to adapt allows businesses to respond to problems and seize new opportunities the moment they arise. Here is how modern communications platforms help businesses identify opportunities and respond with flexibility to give them a competitive advantage.

5-reasons-why-messaging-should-be-part-of-your-social-media-strategy

Sep 06, 2021 • Commerce

5 Reasons Why Social Messaging Should Be Part of Your Social Media Strategy

The word transformational has been used a lot in business today, to the extent that it’s lost most of its meaning. Transformational products, services, or actions inspire or create major, lasting changes.

blog-image-chatbots-increase-sales-reduce-costs

Sep 05, 2021 • Marketing

The 4 Best Types of Marketing Communication Tools

If you’re bringing a product to market, are looking to reach a new audience or simply want to advance your business, then the right marketing communication tools can do that for you. Here are some of the best tools you might want to consider implementing.

Return form customer about chatbot and personalization

Sep 02, 2021 • Mobile Service Cloud

8 Tips to Improve Your eCommerce Customer Support Experience

The rise of eCommerce has transformed customer expectations: Today’s consumers want a convenient shopping experience with the ability to quickly and easily resolve issues — the faster, the better. In this blog, we share 8 ways to modernise and scale your customer service experience and retain more buyers.

Aug 19, 2021 • Email

How Apple’s iOS 15 Update Will Change Email Marketing

Big changes are coming to the world of email marketing. The iOS 15 update is arriving this autumn – as early as September. Apple has announced a number of new privacy protections that will have a massive impact on key metrics, tracking, list hygiene, and data collection.

Aug 16, 2021 • Marketing

Why You Should Automate Your Mobile Marketing

That you’re even considering automating your mobile marketing is a good thing. First of all, the fact that you see mobile marketing as a distinct stream of your marketing activity means you’re taking it seriously. Secondly, that you’re interested in the concept of automation means you’re looking to create efficient, effective mobile marketing campaigns at scale and speed, which means you see the untapped potential of mobile marketing automation.

Aug 13, 2021 • Mobile Marketing Cloud

8 Hot Topics in Hospitality

The hospitality industry is different from other industries because the customer experience is the product. Delivering an outstanding client experience consistently is the key to success. This can be challenging as the wishes of your guests are ever-changing. What is considered an excellent experience today may be different in a year or two. New trends are developing at a rapid pace and are also influenced by other industries. These days, digital and physical services are intertwined, with fast and intelligent (self) service at its core. In this blog, we share the 8 trendiest topics in the hospitality industry. Some of them are accelerated due to the COVID-19 pandemic but they're all just as relevant.

Aug 12, 2021 • Sign

Weighing Up the Benefits of Wet and Dry Signatures

Businesses are increasingly adopting dry or electronic signatures to streamline contract processes, reduce their environmental footprint and lower costs.