The “80/20 Rule” as it is frequently called today, is an incredible tool for growing your business. If you can figure out which 20% of your time produces 80% of your business’ results, you can spend more time on those activities and less time on others. Likewise, by identifying the characteristics of the top 20% of your customers (who represent 80% of your sales), you can find more customers like them and dramatically grow your sales. However, many companies invest more in attracting new customers than retaining loyal customers. How is it that we no longer spoil loyal customers? Imagine what encouraging loyal customers can mean for your conversion! But how do you find out who your loyal customers are?
We have all heard the terms Multi-channel and Omni-channel. What can these marketing strategies mean for your company? For an answer to that question, we need to know the difference between the two. In this short article, we'll explain just what all the fuss is about.
From the very beginning of the business, marketers have reached out to their community to create demand for their products and services. The larger the group of people you can reach in one placement, the more value you can get from a certain channel. And with the right insights, you also ensure that you are targeting everyone with the right message.
When SMS Messaging is a critical part of your business processes, it’s important to work together with a partner which ensures high availability. For almost 10 years, CM.com has provided a double redundant SMS gateway to high-end customers. From now on this high availability is ready for all our customers.
With SMS Marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns such as Google Search ads to convince the receivers of an idea and have them take a certain action. For example, to buy a new dryer, sign up for an event or donate money to their charity. But how do you write a persuasive message that leads to the desired action when you are limited to 160 characters?
Timing is everything when it comes to marketing: if you send your message at the wrong time, it will be far less successful than if you had sent it just a few hours earlier or later. But how do you know when this perfect time is?
Sending SMS messages is easy, although there are some details that need attention. There is, for instance, quite some confusion on how to format telephone numbers correctly.
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