WhatsApp and SMS are both immensely popular messaging channels. Both have their own unique traits, use cases, and added business value. We can all acknowledge this, but what exactly are the differences between them? What are the similarities? And more importantly, which one will add the most value to your business? In this blog we'll dive into the world of WhatsApp vs SMS and the benefits of both.
Contrary to what you may believe about the preferences of the younger generations, recent data indicates that the telephone remains the favoured method of customer support for 69% of consumers across various age groups, including Gen Z and millennials. Additionally, there has been a consistent upward trend in Google searches for "phone number customer service" in the US over the past five years. This demonstrates a sustained and growing reliance on phone-based customer service solutions, highlighting its enduring significance in the contemporary consumer landscape.
Today's diverse array of communication channels encourages customers to naturally gravitate towards their preferred social platforms and anticipate brands to be readily accessible across these channels. Rarely will customers go out of their way to switch between channels just to reach you; instead, they are likely to opt for a brand that not only provides the desired product but also ensures excellent customer service (on the channel they like most). How easily can your customers reach you via their preferred channel?
As we approach 2024, the ever-evolving landscape of technology continues to shape how customers connect, consume and communicate with businesses. Forrester even predicts customer experience (CX) will improve for the first time in three years, meaning 2024 will be a pivotal year for engagement with every touchpoint becoming a make-or-break opportunity in the customer journey.
WhatsApp has experienced over 60% growth year-on-year as a customer service channel. It’s growing fast, but what are the benefits of using WhatsApp Business for customer service? How can customer service agents manage the increasing inbound enquiries via WhatsApp? In this blog, we'll discuss why WhatsApp Business benefits customer service and how to efficiently handle incoming messages with CM.com's Mobile Service Cloud.
During the Black Friday rush, retailers significantly increase SMS traffic to share exclusive deals, limited-time offers, and early access with customers. In 2022, brands sent 68% more SMS messages on Black Friday. By harnessing the power of this popular communication channel, businesses can reach eager shoppers, boost engagement and drive conversions. Some SMS campaigns have delivered an incredible 2000% return on investment (ROI) during Black Friday. Yet, with increased traffic, retailers must effectively manage and measure SMS campaigns to truly capitalise on the Black Friday weekend.
In the dynamic landscape of retail and e-commerce, staying relevant through this social commerce revolution, has never been more challenging. As we delve into the heart of the digital age, social media platforms have emerged as indispensable allies for businesses, reshaping the way brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of 2 billion active users globally.
Meeting customers' expectations remains the biggest challenge in service. Speed, convenience, and accurate responses are critical to achieving this. With the power of Generative AI, customer questions can be identified, categorised, and resolved more quickly. Plus, your organisation is continuously fed with data to improve the entire customer journey.
Black Friday remains a highly anticipated shopping event, having witnessed a global increase in online sales, reaching an impressive $70.9 billion in 2023. In light of this, businesses, both large and small, are in fierce competition for maximum visibility. Nevertheless, this task is anything but simple. Retailers find themselves grappling with the need to stand out, contend with steep advertising costs, and meet the ever-rising expectations of consumers.
In recent years, SMS integration has played a pivotal role in transforming the Black Friday shopping experience. Both retailers and consumers have wholeheartedly embraced SMS as a powerful tool for communicating promotions, exclusive offers, and time-sensitive alerts.
In life, they say percentages don't matter, but in marketing, they are everything. The customer journey, spanning from acquisition to retention, is a path filled with potential incremental drop-offs at every touchpoint. A confusing experience here, an ill-timed communication there, and suddenly, your conversion rate is plummeting.
The impact of social media on leisure and travel is undeniable. Platforms like Instagram and Facebook have transformed how people experience and plan their journeys. They serve as hubs for sharing photos, videos, travel tips, and reviews, essential tools for travellers worldwide.
Safeguarding company data against security threats should be on the top of the priorities list for every modern company. Especially since A2P, or application-to-person messaging fraud is on the rise. Read all about the different types of A2P fraud and what steps you can take to avoid being the next victim.
Protecting your data, and the data of your customers, is top priority for most modern companies. And it should be! Now that A2P (application-to-person) messaging is bigger than ever, A2P messaging fraud is also on the rise. As a business, you can protect yourself against threats by implementing certain security measures, but you're not the only target. Criminals will also attempt to scam or deceive your customers! Let's take a look at the types of A2P messaging fraud your customers can face, and what measures can be taken against them.
When it comes to planning a vacation, people have diverse habits. Some individuals meticulously arrange their holidays months in advance, while others prefer last-minute spontaneity. And then there's a substantial group that falls somewhere in between. To effectively connect with travellers year-round and ensure the timeliness of your messaging, it's vital to provide tailored offers and booking details when they're most relevant. In this article, you'll discover how Artificial Intelligence can be your ally in achieving this goal.
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