One might assume that SMS has lost relevance in an era dominated by popular messaging channels such as WhatsApp and Instagram. However, when it comes to Black Friday, one of the most anticipated shopping events of the year, SMS remains as important as ever. While consumers are bombarded with emails, push notifications, and social media advertisements, the humble SMS message, with its 98% open rate, often cuts through the noise and connects businesses with eager shoppers.
Customer service teams encounter a broad spectrum of challenges in their daily operations. Customer expectations have surged to unprecedented levels, and the influx of repetitive inquiries can strain their patience and induce unnecessary stress. This phenomenon likely contributes to the relatively short tenure of customer service representatives, with an average job retention of just 12 months.
Facebook. Instagram. TikTok. There’s a rainbow of social media channels available to customers today. Some are visual; some are about connecting with friends; others are more business-like. But if there’s a single channel that spans communication in all its varieties, it’s Meta-owned WhatsApp.
In the real world, people use different environments to achieve different goals. They’ll go to brick-and-mortar shops to compare prices and competitors. Visit a showroom to experience products up close. Or schedule a meeting to see a live demo. But is that how it works in the digital world? Yes, it is. The digital world has various environments, too, from websites to messaging channels, social platforms and more.
Every channel where customers interact with a brand offers a different experience. Among the most distinctive is Instagram. Unlike other social media apps, Instagram users scrolling through posts often feel a deeply personal connection with the sources they follow: celebrities, favourite products, and subjects they’re passionate about. It’s a community built on trusting influential people.
New clients bring new opportunities, and it's natural for businesses to prioritise acquisition. However, there's a risk in solely focusing on this aspect. What about your existing clientele? Investing in your current customers, especially as a retailer or eCommerce company, and building trust can transform them into loyal fans. While starting from scratch can yield quick results, remember that you already have valuable data and established channels at your disposal.
With increased consumer and business choice comes increased pressure on sales teams. Now more than ever, it’s vital to ensure leads are qualified and every sales team member is maximising their chances of converting. Equally, cross-selling to existing customers and growing revenue per user is crucial to building incremental revenue. So how can you generate a large volume of leads, qualify them and ensure your team is only going after those leads most likely to convert?
Chatbots spent a decade-plus as a technological sideline, nestling at the corner of websites, roaming the odd FAQ, inviting people to click with a hopeful link. They weren’t a big part of the customer experience. But now – suddenly – they’re everywhere.
Having a chatbot on your website or social channels is a good start. After all, it shows that you care about delivering a great experience to your customers, and you want them to be able to contact you in a way that’s convenient for them. However, if that chatbot doesn’t provide a great customer experience, it can instantly undo much of that goodwill. A chatbot is only as good as the answers it offers. Here are four key chatbot components you need to consider.
Every business wants to communicate with its customers, whether for marketing, support, or operational purposes. But to do so, you'll need a way to get in touch with your customers- a communications platform. You can build software from scratch, integrate third-party software into your own systems, or implement new software all together. Are you still pondering the correct approach for your business? Then let's figure it below!
As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers that wow feeling.
People use chatbots for various reasons, with “productivity” as the key motivational factor. But what kind of bot do you need? They come in many forms and sizes, and to be successful, you need to think about where to apply a bot, and which kind. What do you want to achieve with the bot? In this guide, we’ll walk you through some of the most successful chatbot examples of our global customers and show you how you can use them to improve customer experience.
CM.com continuously innovates its enterprise-ready CPaaS (communications platform as a service) solution. The business messaging platform offers one simple connection for all channels and conversations and allows customers to connect to their end-users via their preferred channel, hassle-free.
Social media plays a crucial role in how businesses connect with customers. Sending personalised messages through the messaging platforms your customers like to use can greatly improve their experience and strengthen their loyalty to your brand. A noteworthy development in this area is the new addition of Facebook Marketing Messages.
Implementing safe and secure systems is a priority for most modern companies. Or at least it should be. However, the efficacy of these security measures relies heavily on the collective willingness of both employees and customers to integrate them seamlessly. So how do you get everybody on board?
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