You’ve heard about SMS marketing campaigns for consumers, but what about SMS marketing for B2B? B2B text messaging is an effective way to communicate with your business clientele, enabling you to build relationships with decision-makers and offer information that helps them make buying decisions.
If you haven't already, it's time to start tapping into the power of social media. From inspiring to providing customer service, social media has revolutionised how people experience leisure and travel. And one tool that has played a significant role in this transformation is Meta.
Once your customer service team has more than three employees, it is difficult to explain to the rest of the organization what the customer service conversations are about. Adding tags to service conversations is a good method to tackle that problem.
In this article, we will guide you on how to analyse important data to ensure you are well-prepared for busier times. Peak season (also referred to as Q4) is just around the corner, and it's crucial to understand the significance of peak moments in eCommerce.
The adage that time is money has never been truer than it is today - and especially for those brave souls in transport and logistics. Razor-thin profit margins and almost impossible deadlines make this a particularly challenging industry!
Customer service is the backbone of any successful business, but when eCommerce peak season rolls around, the pressure to deliver exceptional service skyrockets! With an avalanche of orders pouring in, it's essential for customer service representatives to stay on top of their game. And that's why we've got your back! In this blog, we'll give you the inside scoop on how to prepare your team to handle the surge in demand and maintain a top-notch customer service experience. From tackling common challenges to providing practical solutions, we've got everything you need to get through the peak season with ease.
WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!
Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?
Welcome to a world where innovation knows no bounds. In this blog, we'll dive deep into the cutting-edge realm of Generative AI. Our team has been working hard to make our platform even better for you. In this major release for Conversational AI Cloud and Mobile Service Cloud, we're excited to introduce you to our latest features designed to enhance your conversational experience.
WhatsApp Business provides business owners with a presence on one of the world's most popular social messaging apps, enabling them to communicate more efficiently with their customers and aid in the growth of their online businesses. The platform has become an essential tool for e-commerce businesses across the world, thanks to its numerous features.
Financial institutions, in particular, are constantly looking for ways to improve the customer experience and offer more advanced and convenient banking services. With the advancement of technology, there are now several options available for financial institutions to choose from when it comes to offering competitive digital services.
In today’s world, customer experience is everything. Whatever business you’re in, if you want to be successful, you need to treat your customers like humans - special humans! And as social creatures who crave connection and communication, humans expect to be heard when they have something to say. Historically, business marketing has been very much a one-way street, with billboards and ads flashing brightly into the eyes and ears of the customer.
Acquisition chatbots, or lead generation chatbots, are gaining traction within sales teams for their ability to gather and triage new leads and upsell existing customers. Here, we answer the five most commonly asked questions and show you how an acquisition chatbot can revolutionise your sales function.
At CM.com, we've noticed that more and more people are showing an interest in employing our chatbot as a virtual communication channel to help them streamline their eCommerce practices and improve the overall experience that they offer to their customers. However, we’ve also noticed that one or two of our clients are unsure about whether they should replace their current systems in order to do so.
With each technological advance, criminals find new ways to defraud businesses – and Communications Platform as a Service (CPaaS) is no exception. Organizations as diverse as Formula 1, the Dutch Red Cross, and DHL are enjoying the customer experience and conversion benefits of CM.com – and fraudsters want to get in on the act. Though we take every measure to assure your safety, it will not stop criminals from trying. But there are some additional steps you can take to help prevent fraud.
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