After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.
There’s a push and pull in business where we are acutely aware of the need for individual, personalised team and customer communication, but we don’t always have the time or capacity to manage it. To this end, many are opting to implement a robust internal knowledge base with an integrated chatbot functionality.
Predominantly, customers' interactions with financial institutions are physical such as walking into a bank for a transaction or depositing funds at your bank. However, with online banking, virtual correspondence is becoming the norm.
The customer service industry has had its fair share of challenges over the past two to three years, with COVID forcibly altering the face of customer care, in some cases permanently. Supply chain issues, inflation and cost of living crises have added fuel to the fire and presented significant challenges to an already over-stretched sector.
One of the frequently asked questions we tackle is around migrating a WhatsApp (WA) for Business account to a new Business Solution Provider (BSP). If you’ve been working with our team and are considering making the switch to CM.com form another Business Solution Provider, then we’ve got all your questions answered right here.
Our customers are becoming more comfortable with chatbots, as are we, no doubt. In fact, we expect to interact with them on most channels now, from Facebook to WhatsApp; they’re certainly useful and efficient tools.
Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.
For candidates searching for a new role, it’s easy to feel lost as the hiring process drags on, like just another applicant among many. In this setting, why would top talent choose an organization that doesn’t make them feel wanted?
WhatsApp can add significant value to your business? With the number of WhatsApp users in South Africa projected to reach 1.5 million by 2025, leveraging this immensely popular messaging channel can provide substantial benefits for businesses.
Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.
The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.
With millions of parcels being delivered on a daily basis, communication have become an integral part in the world of logistics and transport. If there is one thing that customers want, it's helpful information about their parcels.
Wouldn’t it be a fascinating study to put a Rand value on service speed? How much do you think it would be worth to your company to route customers as quickly as possible to the right place where their problems can be solved in record time?
Build visually engaging mobile landing pages from a simple text message.
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