previous icon Back to blog
Nov 10, 2021
4 minutes read

How SMS API Integration Helps You Scale Your Business Communications

When it comes to business messaging and message delivery - SMS works brilliantly. It’s the most accessible channel people still use every day, and it’s unlikely to go away any time soon. And that’s why SMS is used by most businesses, big and small, to communicate with their customers whenever they want and wherever they are.

Today, SMS has grown into much more than just text messages. With the evolution of Rich Communications Services (RCS), Two-Factor Authentication, mobile landing pages, and multi-channel messaging, businesses are in a position to give their customers a whole new experience using business messaging.

An SMS API allows businesses to integrate SMS messaging into their existing software platforms to send or receive messages quickly and easily. CM.com’s APIs are highly reliable, secure and make it possible for businesses to connect to an SMS gateway. Which enables businesses to send or receive notifications around the globe, even outside business hours allowing businesses to operate 24/7.

This flexibility is beneficial when your business outgrows email to SMS or Web SMS systems and demands a more sophisticated communication via SMS gateway API.

If you wish to scale your business messaging and send bulk SMS messages worldwide, SMS API integration offers measurable benefits as you get to access your API provider‘s services directly into any of your business applications, website, or system.


Benefits of SMS API Integration


Better efficiency with automation

SMS APIs make workflow faster and more effective reducing manual intervention by the staff. When you automate sending and receiving your SMS messages using APIs, you ensure your communications go out as planned.

For example, an API can replace a manual workflow between two applications. Similarly, if your company delivers the same message frequently, an SMS API can efficiently distribute these messages without the need for manual intervention. You may schedule time-sensitive communications to be delivered at a specific time, ensuring that the client receives their notification or reminder update on time.

Global SMS coverage

SMS API lets you connect your website or application to your SMS API provider’s services for reliable and secure global messaging. You can benefit from direct carrier connections and operator networks offered by your SMS API provider to deliver your SMS worldwide. SMS API will help you send millions of messages worldwide within seconds at the highest quality.

Higher visibility and tracking

An API facilitates tracking messages with delivery receipts with the exact time your application delivers each message to the customer’s device, providing your application details of any anomaly in the event of non-delivery.

Another key feature offered by SMS API is informing your application exactly which outbound message matches a given response. This feature is vital for transactional messaging applications that enable you to match responses with messages.

Fast, reliable, and secure delivery

Since the API provides straight access to the SMS gateway, you also benefit from direct access to enhanced speed and reliability. You can deliver hundreds or thousands of text messages within seconds globally, from your application to your target audience.

If your API provider offers the right level of security, the API enables a secure connection between your systems and your provider.

Integration with your business systems

The API works across your business applications and platforms, enabling you to manage your messages from a single interface. This integrated experience provides a more cohesive and unified view of your overall communications.

Integrate via API With Easy Setup From CM.com’s Online Platform

CM.com’s Business Messaging API lets you start where you want and with what works. Even a single channel—such as SMS—will add significant value to your CX across your customer-facing infrastructure. You can add more conversational channels in the cloud with the same API based on your business plan.

The Business Messaging API is easy to set up with your applications and software. CM.com offers an intuitive and self-service interface that takes you through creating and sending a campaign in just a few clicks. Choose to send SMS Campaigns from any database with advanced features and engagement statistics—a solution dedicated to non-tech-savvy users who want to engage customers without using an API.


Get Started

If you want to send and receive SMS messages globally or in any part of the world, look no further than CM.com’s SMS Gateway API. Our SMS gateway allows you to send bulk text messages across the globe quickly and securely. Plus, our robust Analytics tool provides a detailed, real-time overview of your international traffic to maximize and track flows.

Our SMS API helps you start meaningful two-way customer conversations at a low cost, whether you use short codes or long codes, and fully supports detailed documentation and codes for developers. Our expert team will guide you through SMS do’s and don’ts for your region-specific regulations.

Offer exceptional customer experiences using an SMS API. Contact us today to get started.

Want to learn how to add multiple messaging channels for your business using a single Business Messaging API?

Was this article interesting?
Share it!
CM.com
connects tens of thousands of companies with millions of consumers via their mobile phone each day. Behind the scenes, from our innovative platform, CM.com makes sure companies can use these millions of messages, phone calls and payments to become part of people’s lives.

Latest articles

convert-customer-conversations-this-christmas
Dec 11, 2024 • Instant Messaging

Convert customer conversations this Festive Season: 5 insightful use cases

The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalised ways. Messaging channels like WhatsApp and SMS can help you create an unforgettable customer experience this Festive Season. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. Learn how to leverage channels will not only enhance customer satisfaction but also drive sales during the busiest time of the year.

sms-vs-mms-vs-rcs
Jun 03, 2024 • SMS

SMS vs MMS - What is the difference?

There are many different ways to send text messages, and the various names and acronyms may start to feel daunting. In this blog, we'll tell you everything about SMS and MMS.

SMS Appointment Notifications
May 16, 2024 • SMS

Streamline your business to success with SMS notifications

Appointment no-shows, delivery delays, abandoned online shopping carts, late payments - all of the above can be quite the headache for many businesses. SMS notifications offer a solution.

SMS Security
May 16, 2024 • Security

Secure your business with SMS OTPs and alerts

In the current digital era, technological and online advances are rapidly growing, creating new ways for businesses to engage with their customers. Unfortunately, where there is growth, there will be criminals trying to steal some of the profits. Protecting business data, customer information, and online accounts is a priority for every modern business. SMS security can help protect your business and your customers from online fraud and cyber crime.

sms-email-leads
May 10, 2024 • SMS

Optimise the customer experience with valuable insights and direct live support via SMS

Add SMS to your contact centre and help your agents to connect with your customers on the most reliable channel. Tackle more conversations at a time without losing the important personal touch, and gain valuable insights with streamlined SMS feedback surveys to enhance customer satisfaction rates.

how-popular-is-sms
Mar 01, 2024 • SMS

How popular is SMS in 2024 and how does it add value to businesses?

SMS is one of the oldest messaging services, and the rise of instant messaging apps definitely made a dent in SMS traffic. Contrary to the newer apps with their rich features, SMS is quite basic with; plain text messages, no fluff and a character limit of 160. Regardless, SMS is still one of the most impactful communication channels today. Read all about SMS statistics and its continued value for modern business communication.

The Benefits of A2P Messaging
Feb 28, 2024 • SMS

The benefits of A2P Messaging for business

Amid the thicket of technology TLAs with 2 in them (B2B, P2P, 2FA,...) is one of the simplest A2P messaging, or “Application-to-Person”. You may not be familiar with the acronym, but it’s probably touched your life several times in the last week alone. Let’s see why A2P remains relevant as a messaging technology today.

WhatsApp vs Facebook Messenger
Feb 12, 2024 • Instant Messaging

WhatsApp vs Facebook Messenger: Which messaging channel is best for what?

WhatsApp and Facebook Messenger are both established messaging channels for customer engagement, but what are the differences? Lets look at what the advantages are of each channel and which situations call for which channel. Let's dive in.

blog-featured-sms-ecommerce
Feb 09, 2024 • SMS

SMS for e-commerce: Create a successful e-commerce strategy with SMS

Want to grow your business? Then customer contact is key. Now that everybody and everything is connected to each other via these powerful little computers in our hands, the way you communicate with customers is becoming increasingly important for your success. Read all about how you can use SMS to elevate your customer contact, drive sales and create a loyal customer base.

Is this region a better fit for you?
Go
close icon