Our customers are becoming more comfortable with chatbots, as are we, no doubt. In fact, we expect to interact with them on most channels now, from Facebook to WhatsApp; they’re certainly useful and efficient tools.
Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.
With millions of parcels being delivered on a daily basis, communication have become an integral part in the world of logistics and transport. If there is one thing that customers want, it's helpful information about their parcels.
See the chat apps that customers have on their phones? They aren’t just apps for socializing with others. Establish your brand presence on them and provide a phenomenal customer experience (CX), and they can be your gateways to generating more customer goodwill and sales.
In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Logistics sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?
Utility companies interact with their customers on a daily basis. Think about paying a bill online or answering questions about customer usage. There are many different touchpoints and interactions within the customer journey of utilities, but how can you engage with your customers at the right moment? That is what you will discover in our seven phase customer journey for utilities.
The creativity of your adverts, the design of your website, and the personal touch of your sales team all contribute to your customers’ experience. Providing a great experience helps generate more customers and more revenue. So, when the customer is willing to sign, it just doesn't make sense to deliver a poor experience.
Building meaningful relationships with customers is something we all wish to do. A good customer relationship will increase brand loyalty and, in the long run, revenue. Instagram is an excellent place to build good customer relations due to its social nature.
If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don't use SMS or email marketing to their full potential, and that's because they don't always use the proper techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.
Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.
“Moments of Truth” – the term has been around for ages. How is it still relevant? And when is something a “moment of truth”? Find it out in this article, and discover how you can handle those moments with care.
Retail and eCommerce are all about creating seamless customer journeys and excellent customer experiences. As a retail and eCommerce business owner, how do you keep up? You have to go above and beyond what is expected of you, to give your customers an experience that they won't soon forget. Not only is this the best way to stand out in an increasingly competitive market, but it also helps you retain your customers longer, as well as bring in new ones!
86% of consumers say that good customer service can take them from one-time buyers to brand advocates. While great customer service is an essential focus of any successful brand, forward-thinking companies are forming customer-focused multidisciplinary teams to help create exceptional customer experiences.
Leisure and travel is an industry like no other. As a business that revolves around live experiences, we know that – unlike other sectors – the experiences you create aren't focused on adding value to an existing product; they're the product itself. So maybe you need a solution that understands this and can help you better engage with your customers as no other sectors do? This can be achieved easily and quickly through digitalisation. Read on to find out how.
No matter what you’re trying to achieve, rushing headlong into it without a strategy is a sure-fire recipe for failure. And if customer experience is the victim of such lack of planning, then the damage to your business can be high: think the harming of your business reputation, loss of customer goodwill, and the eventual decline in sales.
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