Predominantly, customers' interactions with financial institutions are physical such as walking into a bank for a transaction or depositing funds at your bank. However, with online banking, virtual correspondence is becoming the norm.
Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.
The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.
Build visually engaging mobile landing pages from a simple text message.
What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.
What methods do you know for reaching and engaging your customers? Bulk SMS, WhatsApp, social channels, email marketing - the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.
It makes logical sense to fish where the fish are. And it’s with this in mind that we are peering into the world of mobile marketing trends and how we can make the most of them in today’s fiercely competitive business environment.
When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…
If you're using SMS or email - or better yet, both - as marketing channels, you set up your message, send it out and analyse the results. But how do you improve that message for better results the next time you send out your SMS or email? The reality is that a large number of businesses don't use SMS or email marketing to their full potential, and that's because they don't always use the proper techniques to improve the open or conversion rates of their marketing messages. Once you know how to get started with the conversion optimisation of your marketing campaigns, you will be able to significantly increase your conversion rate and start to utilise your marketing channels to their full potential.
Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.
According to IDC’s State of Data Science and Analytics report, data is becoming increasingly critical to success in the digital economy. This is particularly true for the retail and eCommerce industry, where attribution data is one of the most vital components of maximising customer journeys. This data allows businesses to attribute revenue generated to paid marketing efforts by opening data driving insights across various customer touchpoints, including paid search, display, email, social media, organic search, and referrals.
Do you ever feel like the world just keeps moving faster and faster? You’re not alone. Since the 1980s, computer technologies have been speeding up the way people work and live. And as if things weren’t moving fast enough, the COVID-19 pandemic came along and pushed everything into warp speed.
Customer personalisation is in hot demand these days — customers want it, and businesses want to deliver it. For your business to do personalisation right, start by unifying your customer data with a customer data platform.
The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.
A Customer Data Platform (CDP) helps you to get to know your customers better. It can aggregate data from a vast variety of sources to give you personalised insight into who your customers are, and most importantly, what they want from you. A CDP can help you create the sort of personalised, targeted marketing campaigns that drive real results and have a real impact on your bottom line.
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