The digital landscape is changing rapidly. This affects (digital) marketers who feel the pressure to do more in the same amount of time. Marketing automation helps marketers to focus on what’s really important by automating recurring tasks and managing leads. But what is marketing automation exactly? And how can it help you to do more with the same amount of time? We’ll answer all your questions in this blog and even suggest one of the most helpful marketing automation tools to help you work more efficiently.
Build visually engaging mobile landing pages from a simple text message.
Are your customer service tools lacking the features your team needs to do its best work? And have you lost customers as a result? If so, your customer support tech stack might need an upgrade in 2023.
What's more impactful than a personal, spoken message? The human voice is one of the most powerful ways to convey information to your customers, supporters, and employees. But how can you do it at scale? Voice campaigns enable you to reach people effectively, boosting engagement and reach while controlling costs.
What methods do you know for reaching and engaging your customers? Bulk SMS, WhatsApp, social channels, email marketing - the list is long and pretty exciting. Yes, today’s businesses have the world at their fingertips and can use communication methods that simply weren’t available back in the day.
It makes logical sense to fish where the fish are. And it’s with this in mind that we are peering into the world of mobile marketing trends and how we can make the most of them in today’s fiercely competitive business environment.
Reaching your customers with the right message at the right time is easy when you have a Customer Data Platform. A Customer Data Platform, or CDP, pulls information from a variety of 1st, 2nd and 3rd party sources and aggregates it into detailed individual customer profiles, simplifying the effective targeting of customers and potential customers.
A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimise their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.
When it comes to getting your marketing message across, open rates are key. If people don't open your comms, they're not going to be moved by your message. So which channel delivers the best open rates? Facebook Messenger? Email? In-app push messaging? The answer is not what you'd expect…
Consumers are nothing like the consumers of, say, ten years ago. They are more critical than ever before and have razor-sharp requirements. They expect speed, convenience, and reassurance right at their fingertips. Meeting these expectations is quite a challenge. Especially if the marketing and customer service departments operate independently, these departments need to work together seamlessly to serve today's consumers best.
Retail and eCommerce are all about creating seamless customer journeys and excellent customer experiences. As a retail and eCommerce business owner, how do you keep up? You have to go above and beyond what is expected of you, to give your customers an experience that they won't soon forget. Not only is this the best way to stand out in an increasingly competitive market, but it also helps you retain your customers longer, as well as bring in new ones!
Travel has surged in 2022 as homebound customers are taking advantage of borders opening up and the tourism industry reigniting. But this is a new worldly-wise traveller emerging from two years of lockdown with nothing but technology for company.
As the world begins to step back into global tourism, now would be an excellent time to firm up your business’s tourism marketing strategies. Travel agencies continue to evolve as technology enables travel marketers to reach customers in new and exciting ways. Today we’ll share six mobile marketing strategies for travel and tourism companies.
Every marketer dreams of everyone opening and reading their emails. However, we all know this is nearly impossible. The height of your email open rates is very dependent on your subject line. You make the first impression on your recipient with your subject line, which is critical to your open rates. You are probably already spending a lot of time on this, but did you know that you can achieve even better open rates with preview texts?
Financial services clients have been quick to accept apps as a remote banking option, but mobile messaging is quickly becoming the most important channel for banks to communicate with clients. Mobile messaging channels open doors to future proof relationships with clients - especially when visiting branches often means long wait times.
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