Two Factor Authentication, or 2FA, is an effective way to protect your data and your customers. But how do you set up Two Factor Authentication? And what messaging channels can be used for 2FA?
WhatsApp has a number of policies in place to help them improve the overall customer experience and build a more positive relationship between consumers and online businesses. One such policy specifies that, before sending any messages to your customer through WhatsApp Business, companies must first receive consent to do so.
Chances are that you've received One Time Passwords (OTPs) before, often via SMS or email. But did you know there might be an even better platform to send OTPs on? WhatsApp Business Platform allows you to send One Time Passwords on your customers' favourite messaging channel, enhancing the customer experience and improving customer relations.
There are several ways to use WhatsApp Business to communicate with your customers. One way is via the customer care window, in which case the customer initiates the conversation. If you want to reach out to your customer first – once you have received an opt-in from them - you can then make use of the WhatsApp Business Message Templates.
WhatsApp Business Platform has a wide range of exciting features to optimize communication with your customers at every touchpoint of the customer journey. To better facilitate these features, Meta has divided the different conversations one can have with their customers into four categories. Let's explore!
There are many ways to use WhatsApp Business to communicate with your customers. Utilising WhatsApp Business Message Templates makes your life easier and creates a professional, engaging experience every time.
WhatsApp has released its new Cloud API. What are the key differences between the WhatsApp On-Premise API and the WhatsApp Cloud API? Let's have a look!
Look at most definitions of conversational marketing, and it’s not clear what all the excitement’s about. “Engaging customers through dialogue”, “interacting with people via real-time”, “two-way communication”, “putting the focus on interactions using social media messaging channels”. Isn’t that what marketers have been doing for years?
WhatsApp Business provides business owners with a presence on one of the world's most popular social messaging apps, enabling them to communicate more efficiently with their customers and aid in the growth of their online businesses. The platform has become an essential tool for e-commerce businesses across the world, thanks to its numerous features.
Financial institutions, in particular, are constantly looking for ways to improve the customer experience and offer more advanced and convenient banking services. With the advancement of technology, there are now several options available for financial institutions to choose from when it comes to offering competitive digital services.
In today’s world, customer experience is everything. Whatever business you’re in, if you want to be successful, you need to treat your customers like humans - special humans! And as social creatures who crave connection and communication, humans expect to be heard when they have something to say. Historically, business marketing has been very much a one-way street, with billboards and ads flashing brightly into the eyes and ears of the customer.
You might already be using WhatsApp Business as a communications channel for things like customer service, customer feedback, and marketing. However, what many people have yet to discover is the power of WhatsApp Product Messages as a highly innovative and effective way to boost your sales potential on one of the world's most popular online messaging channels.
You don't need a degree in psychology to know that some customers are more risk-averse than others when it comes to making a purchase. When shopping online everyone has, at some point, been in the position of hovering over the 'confirm payment' button with that little voice at the back of their minds telling them they're about to make a mistake. Sometimes we throw caution to the wind regardless of any doubts we may have and buy the product anyway; in many cases, we abandon our carts and go elsewhere to find what we're looking for.
Picture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.
In an age of mass marketing, as well as constant TV, internet and email advertising, it’s safe to say that sales periods can be something of an overwhelming experience for consumers around the world. Inundated with information from companies, people could be forgiven for wanting to switch off their phones, radios and televisions and ignore all forms of marketing until the sales period is all over. As an eCommerce owner, you should always be looking to avoid this by diversifying your marketing strategy in a way that suits your customers needs and sensibilities.
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