Conversational Commerce is a type of eCommerce that focuses on two-way conversations with customers via the use of online chat tools. It's a concept that's actually been around for quite some time, with former Developer Experience Lead at Uber, Chris Messina, describing it as "the intersection of messaging apps and shopping" back in 2015.
The process of refunding or replacing a product is an inherently sensitive situation that can quickly turn into a source of tension or frustration for customers and businesses alike. Let's face it, when we as consumers are looking for a refund or replacement of a product that we’re unsatisfied with, the idea of having to scroll through lengthy pages of information that may or may not be relevant to what we need to know doesn't exactly fill us with joy; nor does the idea of spending extended lengths of time on hold with customer service.
WhatsApp newsletters are messages that can be sent from a brand's WhatsApp business account to a specific audience of customers with information that's relevant to them. You can send people special offers, exclusive discounts, and new product announcements. You can also personalise these offers based on special events like holidays and birthdays, or annual promotions like Valentine's and Easter.
Even the most easy-going among us can get a bit nervous if we don't know what's going on with our order. We've all been there, combing through our emails from the past month searching for payment confirmation, or fretting about whether our product has accidentally been shipped three-quarters of the way around the world to an unknown location, never to be seen again.
Customer feedback is a vital part of any business as an essential point of contact between the buyer and the seller. However, obtaining good quality feedback can have its obstacles, not least because the process of giving and collecting information in the form of traditional customer surveys can often be time-consuming and tedious for consumers and businesses alike.
Boasting an engagement rate of over 70%, the WhatsApp Business Platform has proven itself as an exceptionally valuable channel for building customer relationships. But how do you use this popular channel to your advantage and grow your audience and business? In this article, we will share everything we know about building better customer relationships on WhatsApp.
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.
One of the frequently asked questions we tackle is around migrating a WhatsApp (WA) for Business account to a new Business Solution Provider (BSP). If you’ve been working with our team and are considering making the switch to CM.com form another Business Solution Provider, then we’ve got all your questions answered right here.
Statistics tell us in no uncertain terms that the vertical growth of mobile messaging apps is set to continue and is estimated to reach over 3.5 billion users by 2025. That’s a lot of people, and it should be enough to make any business sit up and take notice.
For candidates searching for a new role, it’s easy to feel lost as the hiring process drags on, like just another applicant among many. In this setting, why would top talent choose an organization that doesn’t make them feel wanted?
WhatsApp can add significant value to your business? With the number of WhatsApp users in South Africa projected to reach 1.5 million by 2025, leveraging this immensely popular messaging channel can provide substantial benefits for businesses.
Every eCommerce player knows personalisation is important. It’s how you build customer trust and comfort, make your messaging meaningful, and keep web shoppers coming back. But fewer realise how deep and broad real personalisation goes.
Today’s consumers expect simplicity and convenience when communicating with a business. That means easy engagement and reachability.
In this series of sector-related tips for the WhatsApp Business API, we're diving into the possibilities of WhatsApp for the Logistics sector. How can you benefit from the WhatsApp Business solution to reduce pressure on customer care while optimising the customer journey?
WhatsApp is one of the biggest messaging solutions in the world. Globally, 2 billion people use WhatsApp and 100 billion WhatsApp messages are sent per day. Therefore, WhatsApp is a vital channel for businesses to communicate with their audiences. In the recruitment market, WhatsApp has become even more common to invite potential job seekers to contact the recruiters or the other way around.
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