Increase relevance and revenue with personalisation at every touchpoint
Easily consolidate existing data platforms and remove redundant tools.
Empower employees to access and understand customer data all in one place.
Leverage your own data sources to build a rich understanding of each customer, decreasing dependence on 3rd party cookies. Our Customer Data Platform unifies data across all touch points into real-time 360-degree customer profiles, enabling you to nurture strong relationships and drive revenue.
Monitor visitors browsing patterns and merge with the relevant profile when possible.
Integrate first-party data no matter where it’s stored, eliminating dependence on cookies.
Accurately identify and merge data from the same individual into 360° customer profiles.
Enhance customer profiles with AI-driven recommendations, such as predicting behaviour, enabling customer service and marketing to provide truly personalised 1:1 interactions.
Request a demoConnect existing data sources and allow the AI to learn from the start and continuously with every interaction.
Fuel the algorithms with your own business specific context and adjust when necessary to ensure accurate, relevant predictions
Gain transparency and view insights into why certain AI-driven recommendations have been suggested.
Easily identify and segment customer profiles based on historical interactions and real-time behaviour. With just a few clicks you can easily create data-driven audiences for every campaign.
Create, automate and activate campaigns based on customer behaviour and triggers to reach your customers at the right time, with the right information and on the right channel.
Our Customer Data Platform seamlessly integrates with our service and marketing tools to create a unified customer experience and unify data across departments. It effortlessly connects to our Mobile Marketing Cloud, AI Decisioning Engine, Mobile Service Cloud and more.
Our Engagement Platform connects our Customer Data Platform with marketing to ensure all data is directly available to deliver personalised campaigns and tailored content.
Our Engagement Platform integrates our Customer Data Platform with customer service, providing all marketing and service data right next to the conversation, all in one screen.
Our Engagement Platform connects customer data with our chatbots to ensure personalised conversations and vice versa, extracts data from chatbots to the Customer Data Platform.
A CDP or Customer Data Platform is software that collects customer touch points and interactions with your product or service from various channels and sources. It aggregates all this data from multiple sources to create a unified profile of each customer.
Learn moreCookieless data collection gathers user data and insights without using website cookies (data trackers that contain personal identifiers) either because the user rejects them or because they are not permitted. This method is growing given multiple tracking restrictions and privacy regulations.
Learn moreFirst-party data is customer data collected with consent and owned directly by your company (the data controller). It is a valuable source of customer insight in the age of data privacy, as regulations and security measures now make other types of data less secure, accurate, and reliable.
Learn moreClient and server-side tracking are two routes to collecting audience data. With client-side tracking, the user’s browser (client) sends data to the tracking platform’s server. Server-side tracking sends the user data to your website server first before being transferred to the tracking platform.
Learn moreAs a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalised service - long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.
Every business wants to communicate with its customers, whether for marketing, support, or operational purposes. But to do so, you'll need a way to get in touch with your customers- a communications platform. You can build software from scratch, integrate third-party software into your own systems, or implement new software all together. Are you still pondering the correct approach for your business? Then let's figure it below!
As a marketer you have undoubtedly heard of the term Customer Data Platform. But what is it and what are you missing if you don't have one? In this guide you can read everything you need to know to bring all your online and offline customer data together and create marketing campaigns that give customers that wow feeling.
When you go to any event, questions are likely to arise. How do you get there? Where can you find your tickets? And where will you stay? For some questions, you prefer instant support from the organisation. Swift and smooth. In this article, we’ll show how the Formula 1 Heineken Dutch Grand Prix will always help you in the best way possible.
What’s so great about sports is that it connects all kinds of people. On the other hand, knowing no two sports fans are alike makes it challenging for sports organisations to address different fan segments. The organisation behind the Formula 1 Heineken Dutch Grand Prix acknowledged this challenge and didn’t just pack the CM.com Circuit Zandvoort with their best fans. Instead, they’ve managed to enhance their fan experience right at their first racing event in 35 years. What’s more, they keep improving fan engagement year on year. Curious to know how? We’ll share five insider tips on how the Dutch Grand Prix enhanced its fan engagement before, during, and after the race.
After a tough 2022, marketers will be looking ahead to 2023. With economic uncertainty the major theme for this year, it’s likely that marketers will be asked to do more with less. It's a challenging environment but as with all challenges, there are a host of opportunities that quick-thinking and acting brands can benefit from. We look at the marketing trends for 2023 and give our take on the developments that will shape the coming year.
It’s no secret anymore, consumers expect to be able to engage with brands on their mobile devices. For brands, it is the best channel to reach your customers and to drive sales. While not every business needs a mobile app to meet consumer demand, every business needs a smart mobile marketing strategy. We’ll take you through the mobile marketing errors that shouldn’t be made next year.
Reaching your customers with the right message at the right time is easy when you have a Customer Data Platform. A Customer Data Platform, or CDP, pulls information from a variety of 1st, 2nd and 3rd party sources and aggregates it into detailed individual customer profiles, simplifying the effective targeting of customers and potential customers.
A marketing tech stack is a collection of carefully curated marketing tools that marketers use to perform and optimise their marketing operations. Working hand in hand, these tools enhance your marketing team’s capabilities to create targeted campaigns that increase brand visibility on your customers’ preferred channels.
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