What is Email Marketing?

Email marketing is a series of marketing activities that reach a large number of people at the same time via email. Email campaigns are meant to reach out to subscribers at the most appropriate moment, while also providing excellent information and relevant offers. You may create strong and trusted relationships with your consumers by using email marketing.

Email marketing is sometimes dismissed as ‘spamming’ people. But if you are sending valuable content, at the right time, to people who have opted into your mailing list, then it shouldn’t be considered spam

Design, automate, and analyse your marketing and transactional email campaigns with personalised emails that convert.

How to create and send email campaigns?

With the Mobile Marketing Cloud's automation tools, you can automate important moments in your customer's journey: from welcome programs and transactional emails to automated lead nurturing campaigns so you can focus on strategy and optimisation.

-Design A/B testing campaigns via a simple, code-less editor.

-Work efficiently and save time with segments and workflows.

-Identify channels for users that make campaigns customer-centric.

Measure Your Success and Optimise

Get a comprehensive overview of the performance of your email campaigns and automation. Track unique and total open rates, click-through rates, bounce rates, forwards and for example, unsubscribes. Know what works and make the most of your data.

Deliverability is a vital part of every successful email marketing campaign. It is an essential email metric that cannot be ignored.