Prepare for exceptional response rates through branded and verified business profiles, building trust before and during the conversations.
Express your brand identity with pictures, audio, video and action buttons to create a customer experience that stands out from the rest.
Send your branded and engaging content directly to your customers' native text messaging app - no third party download required.
Make sure your content gets seen. Delivery is guaranteed with SMS as a fallback channel for RCS branded messages.
The "Rich" in Rich Communication Services is undeniably true. With advanced two-way customer engagement options rivaling the social messaging apps, your brand will stand out from the competition.
Customers that trust you are more likely to engage with your content in meaningful ways. RCS verified sender profiles will showcase visual cues like branding and checkmarks to enhance customer trust.
Contact usLeverage the many rich features that RCS offers to engage your customers, gain their trust, and develop long-lasting relationships through interactive communication.
Security always comes first.
RCS requires sender verification to combat fraud and ensure authenticity of businesses. Added bonus? Increased customer trust and meaningful engagement.
Showcase your brand identity through striking visuals.
Align your messages with your brand identity with RCS sender profile features. Display your logo, brand name, and colours on screen.
Make full use of RCS rich content capabilities and deliver an app-like experience by exchanging text, images, GIFs, audio and video files, documents.
Combine up to 10 rich cards into a single interactive unit that your customers can swipe through. Scroll, swipe, and tap – an easy and engaging customer experience.
Boost message response rates by allowing customers to respond with a single button embedded within the conversation. Make it easy for them to respond and boost your messaging results.
Smishing attacks are on the rise, making most customers wary of text messages they receive. But what if those messages are your branded content? It can be hard for consumers to decipher what messages are spam and what messages are legit.
With a verified sender profile on RCS Business, your customers can easily identify your real business account and engage with your content with confidence. Perfect for your marketing offers, sales enablement, and sending One Time Passwords.
"Most recently, Cymba has been testing RCS to deliver messages to clients, utilising backup SMS. In early tests with its charity partners, Cymba has seen a 50% uplift in response rates compared to SMS."
Rich Mullens, Product Director
"Using SMS to send reminders to customers with returned Direct Debits has seen 48% of customers clicking on the link make payment. The result is a saving equivalent to two full-time members of staff in the credit control team."
"We can track the SMS delivery rate - which is close to 100% - and the repeat purchase rate we have in the webshop and in stores. Nowadays, SMS is a profitable channel. We see that the repeat purchase rate is higher when people have received an SMS, both in number of visits and in turnover."
Discover how RCS Business Messaging can help your brand share interactive content, engage with customers and increase brand engagement.
Rich Communications Services (RCS) is a new messaging protocol. It was originally created to replace SMS and MMS messaging and to elevate text messaging to modern messaging standards. RCS offers many of the features available on popular messaging platforms like WhatsApp, Facebook Messenger, and iMessage. As a bonus perk, it enables users to communicate with your business within the native messaging app of their phones similar to SMS - no additional app download is needed.
RCS is a new messaging protocol, originally created with the intent to replace SMS. Contrary to SMS, which consists plain text messages, RCS offers rich media and more innovative features that can elevate business messaging to the next level.
RCS Business Messaging and WhatsApp Business Messaging are both notable channels for businesses that strive for a personal and conversational approach to customer communication. WhatsApp is a Meta product, and it requires an app download before use. RCS operates from the native messaging app of (most) mobile phones. The features they offer are quite similar to each other in terms of coverage, rich media, security, and automation.
RCS is native on all Android phones, and in 2024, Apple will also release RCS support with iOS 18. RCS coverage is dependent on operators enabling RCS services. CM.com currently has full RCS coverage in Canada, France, and Germany. With partial operator coverage in Italy, the Netherlands, Spain, the UK and the US.
RCS messages can be sent when both the sender and the recipient have it enabled on their phones and the devices are connected to the internet. Is there no internet connection available, or does either the sender or the recipient not have RCS enabled on their phone? Then the message will be sent as an SMS or MMS message.
RCS Messages are sent over Wi-Fi or mobile data. Are you connected to a Wi-Fi network? Then you won't pay additional costs for using RCS. If you're connected to your own mobile data plan, the costs are based on your provider. Messages sent without a connection to the internet will instead be sent as SMS or MMS messages.
RCS, or Rich Communication Services, is the latest evolution in text messaging, and it's well on its way to becoming the world's biggest messaging channel. There’s never been a better time to explore what RCS can do for your business.
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Over 70% of consumers say RCS messaging would make them more likely to want to communicate with a brand. Using RCS for marketing, you can create rich, interactive content that showcases your brand and engages your audience right on their mobile phones.
Happy birthday, SMS! This famous channel celebrates its 30th birthday on December 3rd, 2022. From messages between individuals to SMS Marketing, the channel reigns supreme in the world of telecommunications. Let's look at some fun statistics and details you might not know about; 30 years of SMS history, the channel that pioneered mobile messaging as we know it today.
Thanks to its rich content and other interactive features, RCS messaging is taking the SMS marketing world by storm. But what is the difference between RCS and SMS? Today, we’ll compare RCS vs. SMS for use in your mobile marketing campaigns.
There’s a plethora of messaging apps and mobile communication channels available worldwide. Various apps exist, native applications are growing and also standard SMS text messages are still widely in use. In what channel should you invest your resources?
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