Introduction

Welcome to Inspire, your advanced AI personalization engine designed to elevate customer engagement and foster meaningful relationships. CM.com's AI personalization engine provides a comprehensive suite of modules, each crafted to enhance your interaction strategies and deliver personalized experiences that resonate with your audience.

Below, you'll find a brief overview of each module within Inspire, highlighting their unique capabilities and how they contribute to a cohesive and impactful customer engagement solution.

AI Personalization Engine Modules

Basic: Product-Detail-Page Complementary Products
The aim of this personalization is to enhance the average order value by suggesting complementary products to the customer based on their current product of interest. This feature is implemented on the Product Detail Page (PDP) of the customer's shop, aligning the recommendations with the highlighted product on the page.

Basic: Product-Detail-Page Alternative Products
The aim of this personalization is to enhance the conversion rate of website visits by suggesting substitute products to the customer based on their current product of interest. This feature is implemented on the Product Detail Page (PDP) of the customer's shop, aligning the recommendations with the highlighted product on the page.

Basic: Personalized Newsletter Campaigns
The aim of this personalization is to increase revenue caused by newsletters that are being send to multiple consumers. Products that are most relevant for a consumer, based on their website behavior and purchase history (and for the newsletter theme) are added for every individual consumer.

Basic: Post Purchase Cross-Sell
The aim of this personalization is to enhance to increase the revenue from a user when they are in the market from the products that are being offered. This is done by sending an e-mail with products that are complementary to the product(s) that are bought in an initial purchase. "Complete your order:"

Advanced: Personal Homepage Recommendations
The aim of this personalization is to increase average website visit value for visits that include the homepage by suggesting relevant products to the customer based on their historic behavior on the website and historic purchase behavior. This feature is implemented on the homepage of your website.

Advanced: Abandoned Cart Campaign
The aim of increase conversion in buying cycles for people who have come to the website and have shown a lot of buying intent by adding one or multiple products to their basket. This person will then be retargeted at a convenient time via a relevant channel (i.e. e-mail) with products that are relevant based on the product(s) that they have added. This works especially well at places where people often take multiple web sessions to complete their decision making process and where the recognizability of users on a webpage (being able to connect a session to an opt-in email address) are high.

Advanced: Abandoned Browse Campaign
The aim of increase conversion in buying cycles for people who have come to the website and have shown some sort of buying intent (i.e. looked at a product page). This person will then be retargeted at a convenient time via a relevant channel (i.e. e-mail) with products that are relevant based on the web session that they have had. This works especially well at places where users often take multiple web sessions to complete their decision making process and where the recognizability of users on a webpage (being able to connect a session to an opt-in emailadress) are high.

Advanced: Cart Page Complementary Products
The aim of this personalization is to enhance the average order value by suggesting complementary products to the customer based on their current product(s) of interest. This feature is implemented on the shopping cart page of the your shop, aligning the recommendations with the products currently in the basket.

Advanced: Product List Page Recommendations
The aim of this personalization is to increase average website visit value for visits that include a category or search page by suggesting the most relevant products that fall within a category or in a search term to the customer based on their historic behavior on the website and historic purchase behavior. This feature is implemented on the search result and/or category page of the your shop.

Advanced: Dynamic Product List Ranking
The aim of this personalization is to increase average website visit value for visits that include a category or search page by adding a general (non-personalized) ranking for every category or search term to the customer based on their general historic behavior on the website and historic purchase behavior. This feature is implemented on the search result and/or category page of the your shop.

Pro: Predictive Re-Activation Campaign
The aim of this personalization is to increase revenue from current customer base by sending them personalized e-mails at the right moment in time, when we know they are in the market because their predicted purchase moment is close. Products that are most relevant for a consumer, based on their website behavior and purchase history (and for the newsletter theme) are added for every individual consumer.

Pro: Personal Homepage Category Recommendations
The aim of this personalization is to increase average website visit value for visits that include the homepage by suggesting relevant product categories to the customer based on their historic behavior on the website and historic purchase behavior. This feature is implemented on the homepage of the your webshop. This is mainly relevant for shops that have a broad range of products that are offered.