Goal

How to connect Spotify to CDP in order to generate links which can be used to promote the pre-release of a song or album.

Product

• Mobile Marketing Cloud

  • Customer Data Platform

Steps

The CDP can connect to Spotify for generating links which can be used to promote the pre-release of a song or album.

Where to find

In the sources menu you can find the Spotify integration (advanced/pro subscription). Add the integration by clicking on the + sign in the right top corner, the integration is now being added.

Once added, check what you want to do. Do you want to generate a link for a released number or for the pre-release of a number?

Based on that, fill in the form.

 

• Look for the Spotify URI of the track and copy it to the “Spotify track URI” in the form.
  
  (example: spotify:track:3A4XD98PDiC1uqEdHsDzvT)
  
  If you go to Share, hover over the Copy song link and press CTRL+ALT you get the Copy song URI option. Use this one, not the URL.
  
  
  

• Determine a Return URL where people are being sent to after doing the presave. Fill this URL in the field “Return URL”.

(For example, create a page in the pages app where you want to re-direct people to, thanking them for the pre-save.)

• You can use the “Description” field to describe the track and the functioning of the pre-save module” to the fans. 

(e.g. “Make sure to be the first to pre-save the newest track from Amelie Lens: Little Robot. When clicking on "pre-save" you agree to be added to the list of people who want to be informed about all new information about Amelie Lens.)

• For the pre-release option, you can fill in the Artist name, Title, Release date and Image URL.

 

• Click on 'Generate Link'

 

• An URL is generated which you can use as Call to Action in your campaign
  
  

• When the user clicks on the generated link, at first a Spotify login screen opens, login to your account.

• When the user clicks on the green “pre-save” button he’ll be redirected to the URL you’ve entered in the “Return URL part”

 

• At the same time, In the Customer Data Platform a “Spotify: Logged in” and “Spotify Pre-saved track” event is generated for this user and based on that a profile is created.

 

Additional information is provided about the top 5 listened artists and top 5 listened tracks from this user at the moment of pre-save.